International Entertainment and Sports Marketing
Master global sports and entertainment marketing strategies with insights from industry leaders at Adidas, Audi, and YG Entertainment.
Master global sports and entertainment marketing strategies with insights from industry leaders at Adidas, Audi, and YG Entertainment.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full International Marketing & Cross Industry Growth Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.7
(459 ratings)
17,294 already enrolled
Instructors:
English
پښتو, বাংলা, اردو, 3 more
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What you'll learn
Master key characteristics of sports and entertainment marketing
Develop effective fan engagement and influence marketing strategies
Implement cross-country growth strategies in sports and entertainment
Create successful viral marketing campaigns
Design effective sponsorship and branding strategies
Skills you'll gain
This course includes:
4.6 Hours PreRecorded video
5 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 3 modules in this course
This comprehensive course explores the unique aspects of sports and entertainment marketing in a global context. The curriculum covers fan marketing, influence marketing, storytelling, sponsorship strategies, and entertainment branding. Students learn from industry experts including leaders from Adidas, Audi, and YG Entertainment, gaining insights into successful cross-country and cross-industry innovation strategies. The course emphasizes both the marketing of sports/entertainment properties and marketing through sports/entertainment channels.
Sports Marketing
Module 1 · 4 Hours to complete
Entertainment Marketing
Module 2 · 4 Hours to complete
Cross Country & Cross Industry Innovation in Sports and Entertainment Marketing
Module 3 · 3 Hours to complete
Fee Structure
Instructor
Professor of Marketing
Dae Ryun Chang is a Marketing Professor at Yonsei School of Business. He holds a Doctorate from Harvard, an MBA from Columbia, and a BCom from the University of British Columbia. He has taught at institutions worldwide and focuses on brand management, B2B marketing, and corporate social responsibility. He is a published researcher and the author of *Mastering Noon Nopi: The Art & Science of Marketing in Asia*. Chang also blogs for Harvard Business Review and has directed two short films.
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4.7 course rating
459 ratings
Frequently asked questions
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