Master digital health communication strategies for impactful online campaigns and behavioral change.
Master digital health communication strategies for impactful online campaigns and behavioral change.
This comprehensive course equips health communication professionals with the skills to leverage social and behavioral insights for effective online health campaigns. Participants will learn to design, implement, and evaluate digital health communications using evidence-based tactics. The curriculum covers key steps in developing successful social media health campaigns, including message design, creative development, and performance evaluation. Students will explore best practices for crafting relevant messages and campaign creatives, implementing digital communication strategies with actionable objectives, and assessing impact through various metrics. By the end of the course, learners will be able to create and execute impactful digital health campaigns that drive behavioral change.
4.8
(38 ratings)
11,228 already enrolled
Instructors:
English
21 languages available
What you'll learn
Understand and apply behavioral insights to health communication strategies
Develop comprehensive digital campaign strategies for health outcomes
Create effective health messages and campaign creatives for social media
Implement digital health campaigns using various platforms and tactics
Evaluate the impact of digital health campaigns using relevant metrics
Leverage social and behavioral insights for improved health communication
Skills you'll gain
This course includes:
4.25 Hours PreRecorded video
5 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Closed caption
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
Created by
Provided by

Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.





There are 5 modules in this course
This course provides a comprehensive overview of digital media strategies for health outcomes. It covers the entire process of developing and implementing successful health campaigns on social media platforms. Students will learn to leverage behavioral insights, craft effective communication strategies, design engaging messages and creatives, implement campaigns using various digital tactics, and evaluate their impact. The curriculum emphasizes evidence-based approaches and practical skills, including audience targeting, message framing, creative design, and performance measurement. By the end of the course, participants will be equipped to create and execute impactful digital health campaigns that drive behavioral change and improve health outcomes.
Behavioral Insights as a Foundation
Module 1 · 3 Hours to complete
Crafting Your Communication Strategy
Module 2 · 3 Hours to complete
Designing for Context - Messaging & Creative That Resonates
Module 3 · 3 Hours to complete
Tactics for Digital Media and Campaign Implementation
Module 4 · 3 Hours to complete
Metrics that Matter: Understanding Impact
Module 5 · 2 Hours to complete
Fee Structure
Payment options
Financial Aid
Instructor
Director at Yale University
Dr. Saad Omer is a prominent researcher and the Director of the Yale Institute for Global Health. He has conducted extensive studies across various countries, including the United States, Guatemala, Kenya, Uganda, Ethiopia, India, Pakistan, Bangladesh, South Africa, and Australia. His research portfolio encompasses the epidemiology of respiratory viruses such as influenza, respiratory syncytial virus (RSV), and COVID-19. He has also led clinical trials to evaluate the efficacy of vaccines for maternal and infant health, including those for influenza, pertussis, polio, measles, and pneumococcal diseases.Dr. Omer has made significant contributions to increasing immunization coverage and acceptance through various interventions. His work has been influential in shaping global and national health policies and clinical practices. He has mentored over 100 junior faculty members, post-doctoral fellows, and graduate students.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
4.8 course rating
38 ratings
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.