Market Research and Competitive Analysis
Master data-driven product decisions through market research and competitive analysis techniques for entry-level product managers.
Master data-driven product decisions through market research and competitive analysis techniques for entry-level product managers.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Xbox Product Manager Professional Certificate program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
Instructors:
English
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What you'll learn
Collect and analyze market data for product development and improvement
Conduct thorough competitive analysis to gain insights into competitors' strategies
Analyze consumer behavior and identify motivations that drive purchasing decisions
Create effective market segmentation strategies and buyer personas
Use SWOT analysis to identify product strengths and opportunities
Apply the Jobs to be Done framework to understand customer needs
Skills you'll gain
This course includes:
13 Hours PreRecorded video
13 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 3 modules in this course
Learn the art of market research and competitive analysis, essential skills for data-driven product decisions. This course covers how to gather and interpret market data, understand consumer motivations, and dissect the competitive landscape. Through practical techniques like SWOT analysis and the Jobs to be Done framework, you'll gain a strategic advantage by identifying opportunities and differentiating your product in the market. The curriculum includes hands-on projects for collecting and analyzing market data, conducting thorough competitive analysis, and creating user personas to segment markets effectively.
Applying market research for product success
Module 1 · 4 Hours to complete
Consumer behavior and segmentation
Module 2 · 3 Hours to complete
Competitive analysis techniques
Module 3 · 4 Hours to complete
Fee Structure
Instructor
Instructor on Coursera
Xbox is an instructor on Coursera, offering a variety of courses focused on graphic design and product management. These courses include topics such as Brand Identity and Vector Graphics, Designing with GenAI and Capstone Project, Digital and Print Media Design, Fundamentals of Graphic Design, Interaction Design and UX/UI Principles, Market Research and Competitive Analysis, Product Design and UX/UI Fundamentals, Product Launch and Post-Launch Management, and Product Management Fundamentals. The courses are designed to enhance skills in graphic design, product strategy, and UX/UI principles, often using tools like Adobe Illustrator and leveraging AI technologies.
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Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.