Strategic Management Capstone
Apply knowledge from Connected Strategy to create new strategies for your organization in this practical workshop-style course.
Apply knowledge from Connected Strategy to create new strategies for your organization in this practical workshop-style course.
This capstone course from Wharton provides a structured framework for applying Connected Strategy concepts to your organization. Designed as a hands-on workshop, it guides you through the systematic process of creating effective connected customer relationships and delivery strategies. Through a series of tailored worksheets and guided exercises, you'll develop practical solutions that can be implemented immediately. Professors Siggelkow and Terwiesch personally guide you through each step of the strategy creation process via lecture videos that complement the worksheets. The course builds on concepts from the prerequisite Introduction to Connected Strategy course, giving you an opportunity to think deeply about your organization's challenges and opportunities in the connected economy. By completing this capstone project, you'll produce a comprehensive analysis and strategic plan that leverages connectivity to enhance customer relationships and streamline delivery processes, positioning your organization for success in an increasingly interconnected business environment.
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What you'll learn
Create a comprehensive Connected Customer Relationship strategy for an organization of your choice
Develop a detailed Connected Delivery strategy aligned with customer needs
Analyze the process and components of effective connected strategy creation
Envision, plan, and develop strategies that can be directly implemented in your organization
Apply systematic worksheets and frameworks to guide your strategic thinking
Identify opportunities for connected approaches in your specific business context
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments and exams
Access on Mobile, Tablet, Desktop
Limited Access access
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Instructors
Leader in Operations Management and Healthcare Innovation at Wharton
Christian Terwiesch holds the Andrew M. Heller Professorship at the Wharton School of the University of Pennsylvania, where he also serves as a Professor in the Operations and Information Management department and a Senior Fellow at the Leonard Davis Institute for Health Economics. He is the co-author of Matching Supply with Demand, a widely utilized textbook in Operations Management now in its third edition, and has received multiple teaching awards for his contributions to Wharton’s MBA program. Terwiesch has collaborated with various organizations, from startups to Fortune 500 companies, focusing on innovation and business process improvement. His recent research is primarily centered on healthcare, with projects that include designing patient-centered care processes within the VA hospital system, analyzing the effects of emergency room crowding on hospital revenues at Penn Medicine, and optimizing ICU bed usage at the Children’s Hospital of Philadelphia. Additionally, he has worked on innovation management, contributing to the clinical development portfolio at Merck and developing open innovation systems and innovation tournaments for large healthcare organizations.
Renowned Strategy Expert
Nicolaj Siggelkow is the David M. Knott Professor of Management at the Wharton School, University of Pennsylvania, and Co-Director of the Mack Institute for Innovation Management.
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