Introduction to Connected Strategy
Explore how technology transforms business-customer connections, creating new opportunities through integrated digital strategies and platforms.
Explore how technology transforms business-customer connections, creating new opportunities through integrated digital strategies and platforms.
In this innovative course from Wharton School professors Christian Terwiesch and Nicolaj Siggelkow, you'll discover how technology has revolutionized customer-business relationships through connected strategies. The curriculum explores how companies can leverage connectivity to create superior customer experiences while developing more efficient delivery models. You'll learn to analyze customer journeys, understand the fundamental promise of connected strategies, and identify different types of connected relationships including connected producers, retailers, market makers, and crowd orchestrators. The course examines value propositions, customization levels, and how to push the efficiency frontier through connected approaches. You'll study real-world examples from various industries, explore revenue models, and learn practical frameworks for implementing connected strategies in your organization. By understanding both the innovation framework and disruption potential of connected technologies, you'll be equipped to identify opportunities and employ best practices for connected strategy implementation across diverse business models.
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What you'll learn
Identify and define connected strategies, their potential and value proposition
Analyze customer experiences to understand the customer journey
Leverage positive feedback loops with customers to create effective customization strategies
Identify connected relationships in your firm to improve your connected strategy
Create connection architecture and implement connected customer relationship strategies
Understand the three horizons of innovation in the context of connected strategies
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments and exams
Access on Mobile, Tablet, Desktop
Limited Access access
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Instructors
Leader in Operations Management and Healthcare Innovation at Wharton
Christian Terwiesch holds the Andrew M. Heller Professorship at the Wharton School of the University of Pennsylvania, where he also serves as a Professor in the Operations and Information Management department and a Senior Fellow at the Leonard Davis Institute for Health Economics. He is the co-author of Matching Supply with Demand, a widely utilized textbook in Operations Management now in its third edition, and has received multiple teaching awards for his contributions to Wharton’s MBA program. Terwiesch has collaborated with various organizations, from startups to Fortune 500 companies, focusing on innovation and business process improvement. His recent research is primarily centered on healthcare, with projects that include designing patient-centered care processes within the VA hospital system, analyzing the effects of emergency room crowding on hospital revenues at Penn Medicine, and optimizing ICU bed usage at the Children’s Hospital of Philadelphia. Additionally, he has worked on innovation management, contributing to the clinical development portfolio at Merck and developing open innovation systems and innovation tournaments for large healthcare organizations.
Renowned Strategy Expert
Nicolaj Siggelkow is the David M. Knott Professor of Management at the Wharton School, University of Pennsylvania, and Co-Director of the Mack Institute for Innovation Management.
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