Business Strategy from Wharton: Competitive Advantage

This comprehensive course from Wharton provides you with essential tools and frameworks to develop and execute successful business strategies. You'll learn to evaluate your existing strategy, identify sources of competitive advantage, and understand how to maintain that advantage over time. The curriculum examines strategy from multiple perspectives: internal fit (aligning activities within your organization), external fit (positioning in the marketplace), and dynamic fit (adapting to changing conditions). You'll explore concepts like value chain analysis, industry assessment, strategic positioning, and overcoming organizational barriers to change. Through practical frameworks and real-world applications, you'll enhance your ability to assess competitors' moves and develop plans that give your firm sustainable competitive advantage. By the course's end, you'll be equipped to redesign your current strategy and implement it effectively, positioning your organization for long-term success in today's competitive business environment.