Future of Tourism: Adapting to Change
Learn to navigate disruptions and plan sustainable tourism futures. Master strategic futuring for tourism organizations and destinations.
Learn to navigate disruptions and plan sustainable tourism futures. Master strategic futuring for tourism organizations and destinations.
This comprehensive course explores the evolving landscape of tourism and prepares professionals to adapt to future challenges. Participants learn strategic futuring techniques to anticipate and respond to disruptions like climate change, pandemics, and shifting consumer preferences. The course emphasizes practical tools for scenario planning, decision-making, and building resilient tourism organizations. Through systematic analysis of current trends and future possibilities, learners develop skills to create sustainable tourism pathways and implement transformative changes in their organizations or destinations.
Instructors:
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What you'll learn
Understand diverse tourism futures and their implications for the industry
Develop skills in strategic futuring and scenario planning
Identify needs for creating resilient and regenerative destinations
Analyze systemic tendencies and responses to threats and opportunities
Learn to make informed decisions for future-proof travel experiences
Master the art of back-casting to plan concrete steps for desired futures
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
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There are 3 modules in this course
This course examines the future of tourism in a rapidly changing world. It focuses on developing strategic thinking and futuring skills to address various disruptions in the tourism industry. The curriculum covers tourism pathways, systemic analysis of current trends, and transformation strategies. Students learn to identify path dependencies, challenge assumptions, and develop actionable plans for sustainable tourism futures. The course emphasizes practical applications for tourism professionals, including scenario planning and decision-making tools.
Future Tourism Pathways
Module 1
Status Quo of Tourism
Module 2
Transforming Tourism
Module 3
Fee Structure
Instructors
1 Course
Tourism and Climate Change Scholar
Cheryl van Adrichem serves as a Lecturer and PhD Candidate in the Cultural Geography Group at Wageningen University & Research, where she specializes in the intersection of tourism and climate change. Her research focuses on examining the complex relationship between tourism transportation, particularly aviation, and its environmental impact, while exploring sustainable pathways for future travel under climate change constraints. As part of the Cultural Geography teaching staff, she contributes to tourism education through various courses, including the MOOC "The Future of Tourism," which helps tourism professionals navigate disruptions like climate change and changing consumer preferences. Her work addresses critical questions about tourism sustainability transitions and carbon management, particularly focusing on the industry's dependency on aviation and potential adaptation strategies. Through her teaching and research, she aims to bridge the gap between tourism development and climate change mitigation, contributing to the broader discourse on sustainable tourism futures.
1 Course
Governance Theory and Environmental Policy Scholar
Martijn Duineveld serves as Associate Professor at Wageningen University's Cultural Geography Group, where he has established himself as a leading voice in governance theory and environmental policy. As co-founder of Evolutionary Governance Theory and former co-director of the Centre for Space, Place and Society (2019-2022), his research examines the complex relationships between governance, environmental transitions, and power dynamics. His current work focuses on the WOLF project, investigating how industrial interests impact climate justice and low-emission transitions. His academic contributions span multiple continents, including research projects in Argentina, Uganda, Georgia, and Russia, as well as extensive studies of urban development in the Netherlands. His innovative approach to academic communication includes various media forms, from traditional academic publications to films and news blogs. His seminal work "Evolutionary Governance Theory: An Introduction" has helped shape understanding of governance evolution and policy experimentation, while his recent research explores material dependencies in sustainability transitions and the reconceptualization of political landscapes. Through his teaching and research at Wageningen University, he continues to bridge theoretical frameworks with practical applications in urban planning, environmental policy, and climate justice.
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