Explore the modern music industry's complexities from Nashville's perspective. Learn about recording, copyright, marketing, and live performance.
Explore the modern music industry's complexities from Nashville's perspective. Learn about recording, copyright, marketing, and live performance.
This comprehensive course examines the music industry in the United States through the unique lens of Nashville's vibrant music scene. Students will explore the fundamental principles of recording, marketing, copyright, licensing, and live performance across all musical genres. The course tackles the rapidly changing landscape of the music business, addressing seemingly contradictory trends and helping students make sense of the industry's evolution. Through in-depth interviews with industry leaders and behind-the-scenes looks at recording sessions, participants will gain practical insights into how music moves from concept to finished product. The course emphasizes critical thinking about the relationship between art and commerce, preparing students to make informed decisions as creators, promoters, and consumers of music.
4.5
(146 ratings)
25,268 already enrolled
Instructors:
English
پښتو, বাংলা, اردو, 2 more
What you'll learn
Understand the basic principles of audio recording and studio production
Master the fundamentals of music copyright and publishing rights
Analyze the role of media, PR, and streaming in music promotion
Evaluate the economics and logistics of live performance
Explore new business models and entrepreneurial opportunities in music
Develop critical thinking skills about music industry trends and changes
Skills you'll gain
This course includes:
656 Minutes PreRecorded video
6 assignments, peer review, discussion prompts
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Closed caption
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
Created by
Provided by

Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.





There are 7 modules in this course
This comprehensive course explores the complex landscape of the modern music industry through multiple perspectives. Students will learn about the fundamental aspects of the music business, including recording and record labels, copyright and publishing, media and marketing, live performance, and emerging business models. The curriculum features in-depth interviews with industry professionals and real-world case studies from Nashville's music scene. Topics cover both traditional industry structures and new digital-era developments, providing students with a thorough understanding of how the music business operates and evolves.
Recording & Record Labels, Part 1
Module 1 · 3 Hours to complete
Recording & Record Labels, Part 2
Module 2 · 1 Hours to complete
Copyright & Publishing
Module 3 · 2 Hours to complete
Media
Module 4 · 2 Hours to complete
Live Performance
Module 5 · 2 Hours to complete
New Models, Trends & Strategies
Module 6 · 3 Hours to complete
Wrapping Up
Module 7 · 1 Hours to complete
Fee Structure
Payment options
Financial Aid
Instructor
Assistant Professor of Musicology
Jen Gunderman is an Assistant Professor of Musicology at Vanderbilt University's Blair School of Music, where she has taught since 2004, specializing in American popular music history. Alongside teaching, she is an active studio session musician, live performer, and producer. Her diverse career as a freelance musician has led to performances and recordings with artists such as Kris Kristofferson, Sheryl Crow, Willie Nelson, John Prine, and Emmylou Harris. Gunderman currently plays keyboards and sings in Sheryl Crow's band, showcasing her dynamic range in the music industry.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
4.5 course rating
146 ratings
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.