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Understanding the Music Business: What is Music Worth?

Explore the modern music industry's complexities from Nashville's perspective. Learn about recording, copyright, marketing, and live performance.

Explore the modern music industry's complexities from Nashville's perspective. Learn about recording, copyright, marketing, and live performance.

This comprehensive course examines the music industry in the United States through the unique lens of Nashville's vibrant music scene. Students will explore the fundamental principles of recording, marketing, copyright, licensing, and live performance across all musical genres. The course tackles the rapidly changing landscape of the music business, addressing seemingly contradictory trends and helping students make sense of the industry's evolution. Through in-depth interviews with industry leaders and behind-the-scenes looks at recording sessions, participants will gain practical insights into how music moves from concept to finished product. The course emphasizes critical thinking about the relationship between art and commerce, preparing students to make informed decisions as creators, promoters, and consumers of music.

4.5

(146 ratings)

25,268 already enrolled

Instructors:

English

پښتو, বাংলা, اردو, 2 more

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Understanding the Music Business: What is Music Worth?

This course includes

18 Hours

Of Self-paced video lessons

Beginner Level

Completion Certificate

awarded on course completion

2,435

What you'll learn

  • Understand the basic principles of audio recording and studio production

  • Master the fundamentals of music copyright and publishing rights

  • Analyze the role of media, PR, and streaming in music promotion

  • Evaluate the economics and logistics of live performance

  • Explore new business models and entrepreneurial opportunities in music

  • Develop critical thinking skills about music industry trends and changes

Skills you'll gain

music business
copyright
recording industry
live performance
music marketing
streaming services
music publishing
artist management
music entrepreneurship

This course includes:

656 Minutes PreRecorded video

6 assignments, peer review, discussion prompts

Access on Mobile, Tablet, Desktop

FullTime access

Shareable certificate

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There are 7 modules in this course

This comprehensive course explores the complex landscape of the modern music industry through multiple perspectives. Students will learn about the fundamental aspects of the music business, including recording and record labels, copyright and publishing, media and marketing, live performance, and emerging business models. The curriculum features in-depth interviews with industry professionals and real-world case studies from Nashville's music scene. Topics cover both traditional industry structures and new digital-era developments, providing students with a thorough understanding of how the music business operates and evolves.

Recording & Record Labels, Part 1

Module 1 · 3 Hours to complete

Recording & Record Labels, Part 2

Module 2 · 1 Hours to complete

Copyright & Publishing

Module 3 · 2 Hours to complete

Media

Module 4 · 2 Hours to complete

Live Performance

Module 5 · 2 Hours to complete

New Models, Trends & Strategies

Module 6 · 3 Hours to complete

Wrapping Up

Module 7 · 1 Hours to complete

Fee Structure

Payment options

Financial Aid

Instructor

Jen Gunderman
Jen Gunderman

4.4 rating

15 Reviews

25,050 Students

1 Course

Assistant Professor of Musicology

Jen Gunderman is an Assistant Professor of Musicology at Vanderbilt University's Blair School of Music, where she has taught since 2004, specializing in American popular music history. Alongside teaching, she is an active studio session musician, live performer, and producer. Her diverse career as a freelance musician has led to performances and recordings with artists such as Kris Kristofferson, Sheryl Crow, Willie Nelson, John Prine, and Emmylou Harris. Gunderman currently plays keyboards and sings in Sheryl Crow's band, showcasing her dynamic range in the music industry.

Understanding the Music Business: What is Music Worth?

This course includes

18 Hours

Of Self-paced video lessons

Beginner Level

Completion Certificate

awarded on course completion

2,435

Testimonials

Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.

4.5 course rating

146 ratings

Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.