Marketing Digital en Redes Sociales
Learn to position your brand in social media, gain new customers, optimize ad spend, and become an effective community manager using free tools.
Learn to position your brand in social media, gain new customers, optimize ad spend, and become an effective community manager using free tools.
This comprehensive course introduces the fundamental concepts and role of social media within digital marketing strategy. The first module focuses on social media as a content marketing tool, covering social media planning, content scheduling, social network management, online reputation crisis handling, and strategies to develop personal branding in the online environment. The second module explores social media advertising, with special emphasis on WhatsApp marketing, Facebook, Instagram, LinkedIn, and YouTube. The course explains in a simple and intuitive manner how to create advertising campaigns on these platforms, as well as the objectives to pursue depending on the company or brand strategy. All concepts are presented descriptively but with practical applications, giving students a general understanding of each process, concept, and practice. By the end of the course, participants will be equipped to position their brand or business in the market, attract new customers, increase sales, and maximize return on social media advertising investment, while developing skills as an effective community manager using free tools to create and implement social media plans and content management strategies.
4.4
(38 ratings)
50,313 already enrolled
Instructors:
Daniel Palacios Marquis
Maria Orero-Blat
Spanish
Español
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What you'll learn
Design and evaluate digital marketing and social media strategies aligned with your business objectives
Select the most effective social networks based on your business activity and customer needs
Create valuable content for your customers to foster lasting relationships and build brand loyalty
Develop optimized advertising campaigns on Facebook, Instagram, LinkedIn, and YouTube
Utilize WhatsApp as a digital marketing tool for your business
Schedule your content effectively using free tools and resources
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, Exams
Access on Mobile, Tablet, Desktop
Limited Access access
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There are 3 modules in this course
This practical course covers the essential aspects of social media marketing, divided into two main blocks. The first block focuses on content creation for social networks, exploring social media as a tool for content marketing. It covers developing a social media plan, content scheduling, managing social networks, handling online reputation crises, and strategies for building personal branding in the digital environment. The second block concentrates on advertising across different social platforms, with special attention to WhatsApp marketing, Facebook, Instagram, LinkedIn, and YouTube. Students learn how to create optimized advertising campaigns on these networks, tailored to specific business objectives. Throughout the course, concepts are presented in a descriptive yet practical manner, allowing students to gain a general understanding of processes, concepts, and practices. Practical case studies reinforce learning by applying theoretical knowledge to real-world scenarios. By course completion, participants will be equipped to develop comprehensive social media strategies aligned with business goals.
Semana 1: Creación de contenido para las redes sociales
Module 1
Semana 2: Publicidad en las redes sociales
Module 2
Casos Prácticos
Module 3
Fee Structure
Payment options
Financial Aid
Instructors
Daniel Palacios Marquis
Director of the Master in Digital Business Management at the Polytechnic University of Valencia
Director of the Master's Degree in Digital Business Management and Director of the Master's Degree in Digital Business Management. Professor of the Business Organization Department at the Polytechnic University of Valencia.
Maria Orero-Blat
Professor and researcher at the Polytechnic University of Valencia
Marketing professor and researcher at the Business Organization department of the Universitat Politècnica de València. She has a degree in International Business from the Universitat de València and the Hochschule Bremen (Germany).
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