Fundamentos del Marketing Digital
Master digital marketing strategies to enhance brand visibility, attract customers, boost sales performance, and maximize marketing ROI.
Master digital marketing strategies to enhance brand visibility, attract customers, boost sales performance, and maximize marketing ROI.
This introductory course presents the fundamental concepts of digital marketing through a structured approach. The first module covers essential principles that help understand what digital marketing is and why it's indispensable for companies seeking market positioning today. These foundational concepts are necessary for advancing through subsequent modules. The second module introduces web analytics, establishing a basis for digital business analysis that enables data-driven marketing actions. It explains web analytics basics, key metrics and KPIs, Google Analytics (the industry's most widely used web analysis tool), and business intelligence fundamentals. The third module demonstrates SEO value, effective techniques, and steps for creating successful SEO strategies. It also covers Google Search Console and Google Ads: principal KPIs, campaign creation, ad development, and maximizing returns. All concepts are presented descriptively but with practical applications, giving students a general understanding of each process, concept, and practice explained. The course provides tools for brand positioning, customer acquisition, sales growth, and digital marketing investment optimization.
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What you'll learn
Master fundamental digital marketing concepts and incorporate key terminology into your professional vocabulary
Design and evaluate digital marketing and social media strategies aligned with your business objectives
Select the most appropriate social networks based on your business activity and customer needs
Create valuable content for your customers to foster lasting relationships and build brand loyalty
Implement email marketing campaigns using MailChimp to increase conversion rates
Apply essential SEO techniques to improve your website's search engine rankings
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, Exams
Access on Mobile, Tablet, Desktop
Limited Access access
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There are 4 modules in this course
This comprehensive digital marketing course provides students with a solid foundation in online marketing principles and practices. The curriculum is structured in three main blocks: The first covers fundamental concepts and key terminology essential for understanding digital marketing's importance in today's business landscape. The second block focuses on web analytics, teaching students how to analyze digital business data to develop data-driven marketing strategies, including the use of Google Analytics and business intelligence concepts. The third block explores search engine optimization (SEO) techniques, Google Search Console usage, and Google Ads campaign creation and optimization. Throughout the course, students learn practical skills like designing digital and social media marketing strategies aligned with business objectives, selecting appropriate social networks based on business activities and customer needs, creating valuable content to foster lasting customer relationships, implementing email marketing campaigns using MailChimp to increase conversion rates, applying SEO techniques to improve website rankings, and creating effective search and display advertising campaigns using Google tools.
Semana 1: Primeros pasos en el marketing digital (1)
Module 1
Semana 2: Primeros pasos en el marketing digital (2)
Module 2
Semana 3: Analítica web
Module 3
Semana 4: Posicionamiento en buscadores, SEO/SEM
Module 4
Fee Structure
Payment options
Financial Aid
Instructors
Director of the Master in Digital Business Management at the Polytechnic University of Valencia
Director of the Master's Degree in Digital Business Management and Director of the Master's Degree in Digital Business Management. Professor of the Business Organization Department at the Polytechnic University of Valencia.
Professor and researcher at the Polytechnic University of Valencia
Marketing professor and researcher at the Business Organization department of the Universitat Politècnica de València. She has a degree in International Business from the Universitat de València and the Hochschule Bremen (Germany).
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Frequently asked questions
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