Foundations of Business Strategy
Master strategic business analysis and competitive positioning. Learn SWOT, Five Forces, and Capabilities frameworks for successful strategy development.
Master strategic business analysis and competitive positioning. Learn SWOT, Five Forces, and Capabilities frameworks for successful strategy development.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Business Strategy Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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What you'll learn
Analyze industry structure using the Five Forces framework
Develop and apply SWOT analysis for strategic decision-making
Evaluate firm capabilities and competitive advantages
Create effective strategy maps for competitive positioning
Assess and recommend optimal competitive positions
Skills you'll gain
This course includes:
3.3 Hours PreRecorded video
5 assignments
Access on Mobile, Desktop, Tablet
FullTime access
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There are 4 modules in this course
This comprehensive course develops strategic thinking and analysis skills essential for business success. Through frameworks like SWOT, Five Forces, and Capabilities Analysis, students learn to evaluate competitive environments and recommend effective positioning strategies. The curriculum combines theoretical foundations with practical tools, preparing learners to make strategic decisions in various business contexts. Taught by top-ranked faculty from the Darden School of Business, the course emphasizes both analytical frameworks and their real-world application.
Introduction to Strategic Analysis
Module 1 · 2 Hours to complete
Analyzing Industry Structure
Module 2 · 1 Hours to complete
Analyzing Firm Capabilities
Module 3 · 1 Hours to complete
Determining Competitive Position
Module 4 · 4 Hours to complete
Fee Structure
Instructors
Expert in Strategic Management and Business Ethics
Jared Harris is a faculty member at the University of Virginia’s Darden School of Business and serves as a Senior Fellow at the Olsson Center for Applied Ethics. He teaches strategic management and ethics to MBA students, military officers, and business executives. His research focuses on the intersection of ethics and strategy, particularly in corporate governance and interorganizational trust. Harris has published extensively in top journals and has authored several influential books, including Public Trust in Business (2014) and The Strategist’s Toolkit (2013). His work has garnered recognition in major media outlets, and he has received multiple awards for teaching excellence.
Michael Lenox, Senior Associate Dean and Chief Strategy Officer at the University of Virginia
Michael Lenox is the Senior Associate Dean and Chief Strategy Officer at the University of Virginia's Darden School of Business, where he is also a Professor of Business Administration. He holds a B.S. and M.S. from the University of Virginia and a Ph.D. in Technology Management and Policy from MIT. Lenox has extensive experience in teaching and researching business strategy, particularly focusing on technology strategy, innovation, and corporate sustainability. He previously served as Associate Dean and Academic Director of Darden's Batten Institute for Entrepreneurship and Innovation and has held faculty positions at Duke University and NYU. His research has been published in over twenty-five academic journals, and he has been recognized as a Faculty Pioneer by the Aspen Institute. Lenox teaches several courses, including Foundations of Business Strategy and Advanced Business Strategy, as part of the Business Strategy Specialization on Coursera, which aims to equip students with essential strategic management skills for today's business environment.
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4.8 course rating
2,981 ratings
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