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Digital Business Strategy: Thrive in the Digital Age
Learn to design and implement strategies for digital transformation. Master platform economics, value creation, and innovation in the digital era.
Course Cost
₹ 2,699
Beginner
Skill Level
5 Hours
Self-paced lessons
This course, developed by the Darden School of Business at the University of Virginia, equips learners with the skills to design and implement effective digital business strategies. Led by Professor Mike Lenox, the curriculum covers critical aspects of strategic thinking in the digital age, including the role of data and analytics in value creation, platform economics, and the impact of digital technologies on competition. Through four modules, participants explore the rise of the digital age, the power of platforms, new competitive dynamics, and strategies for appropriating value from innovation. The course emphasizes practical application, providing frameworks for analyzing digital environments, formulating digital positions, and capturing value in rapidly changing markets.
2,980 Enrolled
English
What you'll learn
Assess an organization's digital transformation readiness
Identify an organization's position in the competitive lifecycle
Anticipate future industry trends to inform strategic decisions
Envision an organization's desired digital position
Understand the dynamics of platform economics and network effects
Develop strategies for value creation in digital markets
Generate value-creating offerings aligned with digital capabilities
Design strategies to appropriate value from innovation in the digital age
Skills you'll gain
This course includes:
2.5 Hours PreRecorded video
4 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 4 modules in this course
This course provides a comprehensive exploration of digital business strategy in the modern era. Over four modules, learners develop key skills in strategic thinking for the digital age. The curriculum begins by examining the rise of the digital age, focusing on the exponential growth of core digital technologies and the primacy of data in modern business. It then delves into platform economics, exploring network externalities, winner-take-all markets, and strategies for platform dominance. The third module covers new competitive dynamics in the digital age, including the deconstruction of value chains and the emergence of novel business models. The final module focuses on appropriating value from innovation, emphasizing the importance of complementary assets and the changing role of intellectual property. Throughout the course, practical frameworks are provided to help learners analyze digital environments, formulate digital positions, and specify strategies for value capture.
Rise of the Digital Age
Module 1 · 1 Hours to complete
Platforms in the Digital Age
Module 2 · 1 Hours to complete
Competing in the Digital Age
Module 3 · 1 Hours to complete
Appropriating in the Digital Age
Module 4 · 1 Hours to complete
Fee Structure
Payment options
Financial Aid
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
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22
Reviews
4,93,343
Students
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Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.