Digital Business Strategy: Thrive in the Digital Age
Learn to design and implement strategies for digital transformation. Master platform economics, value creation, and innovation in the digital era.
Learn to design and implement strategies for digital transformation. Master platform economics, value creation, and innovation in the digital era.
This course, developed by the Darden School of Business at the University of Virginia, equips learners with the skills to design and implement effective digital business strategies. Led by Professor Mike Lenox, the curriculum covers critical aspects of strategic thinking in the digital age, including the role of data and analytics in value creation, platform economics, and the impact of digital technologies on competition. Through four modules, participants explore the rise of the digital age, the power of platforms, new competitive dynamics, and strategies for appropriating value from innovation. The course emphasizes practical application, providing frameworks for analyzing digital environments, formulating digital positions, and capturing value in rapidly changing markets.
4.8
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What you'll learn
Assess an organization's digital transformation readiness
Identify an organization's position in the competitive lifecycle
Anticipate future industry trends to inform strategic decisions
Envision an organization's desired digital position
Understand the dynamics of platform economics and network effects
Develop strategies for value creation in digital markets
Skills you'll gain
This course includes:
2.5 Hours PreRecorded video
4 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This course provides a comprehensive exploration of digital business strategy in the modern era. Over four modules, learners develop key skills in strategic thinking for the digital age. The curriculum begins by examining the rise of the digital age, focusing on the exponential growth of core digital technologies and the primacy of data in modern business. It then delves into platform economics, exploring network externalities, winner-take-all markets, and strategies for platform dominance. The third module covers new competitive dynamics in the digital age, including the deconstruction of value chains and the emergence of novel business models. The final module focuses on appropriating value from innovation, emphasizing the importance of complementary assets and the changing role of intellectual property. Throughout the course, practical frameworks are provided to help learners analyze digital environments, formulate digital positions, and specify strategies for value capture.
Rise of the Digital Age
Module 1 · 1 Hours to complete
Platforms in the Digital Age
Module 2 · 1 Hours to complete
Competing in the Digital Age
Module 3 · 1 Hours to complete
Appropriating in the Digital Age
Module 4 · 1 Hours to complete
Fee Structure
Payment options
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Instructor
Michael Lenox, Senior Associate Dean and Chief Strategy Officer at the University of Virginia
Michael Lenox is the Senior Associate Dean and Chief Strategy Officer at the University of Virginia's Darden School of Business, where he is also a Professor of Business Administration. He holds a B.S. and M.S. from the University of Virginia and a Ph.D. in Technology Management and Policy from MIT. Lenox has extensive experience in teaching and researching business strategy, particularly focusing on technology strategy, innovation, and corporate sustainability. He previously served as Associate Dean and Academic Director of Darden's Batten Institute for Entrepreneurship and Innovation and has held faculty positions at Duke University and NYU. His research has been published in over twenty-five academic journals, and he has been recognized as a Faculty Pioneer by the Aspen Institute. Lenox teaches several courses, including Foundations of Business Strategy and Advanced Business Strategy, as part of the Business Strategy Specialization on Coursera, which aims to equip students with essential strategic management skills for today's business environment.
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4.8 course rating
48 ratings
Frequently asked questions
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