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Design Thinking: Discovery Tools

Master essential design thinking tools for customer insight and innovation in this practical course.

Master essential design thinking tools for customer insight and innovation in this practical course.

This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Design Thinking Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.

4.8

(20 ratings)

4,325 already enrolled

Instructors:

English

Tiếng Việt

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Design Thinking: Discovery Tools

This course includes

13 Hours

Of Self-paced video lessons

Beginner Level

Completion Certificate

awarded on course completion

Free course

What you'll learn

  • Learn to use key design thinking tools for idea generation

  • Connect with customers on a deeper human level

  • Develop creative thinking skills for problem-solving

  • Master stakeholder mapping and journey mapping techniques

  • Create effective personas and value chain analyses

Skills you'll gain

Design Thinking
Strategic Thinking
Innovation Management
Stakeholder Mapping
Journey Mapping
Personas
Value Chain Analysis
Ethnographic Interviews
Customer Research
Creative Problem Solving

This course includes:

2.5 Hours PreRecorded video

5 quizzes

Access on Mobile, Tablet, Desktop

FullTime access

Shareable certificate

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Get a Completion Certificate

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There are 5 modules in this course

This comprehensive course teaches the most important tools from human-centered design for generating innovative ideas. Students learn practical methods including stakeholder mapping, journey mapping, personas, value-chain analysis, job-to-be-done frameworks, and ethnographic interviews. The course emphasizes connecting with customers on a human level, moving beyond surface-level feedback to understand deeper needs and behaviors. Through expert instruction from the Darden School of Business, participants develop essential skills for creative problem-solving and customer insight.

Stakeholder Map

Module 1 · 2 Hours to complete

Job to be Done and Ethnographic Interviews

Module 2 · 3 Hours to complete

Journey Map

Module 3 · 2 Hours to complete

Personas

Module 4 · 2 Hours to complete

Value Chain Analysis

Module 5 · 2 Hours to complete

Fee Structure

Instructor

Jeanne M. Liedtka
Jeanne M. Liedtka

4.7 rating

1,776 Reviews

5,00,340 Students

12 Courses

Expert in Design Thinking and Business Innovation

Jeanne M. Liedtka is a faculty member at the University of Virginia's Darden School of Business, where she also served as Chief Learning Officer at United Technologies Corporation. She specializes in design thinking, innovation, and leading growth, teaching both MBA and executive education courses. Her research focuses on design-led innovation, particularly in the government and social sectors, and she is the author of several influential books, including Designing for Growth and The Catalyst. Liedtka's work has received numerous accolades for its impact on corporate strategy and education.

Design Thinking: Discovery Tools

This course includes

13 Hours

Of Self-paced video lessons

Beginner Level

Completion Certificate

awarded on course completion

Free course

Testimonials

Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.

4.8 course rating

20 ratings

Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.