Design Thinking: Discovery Tools
Master essential design thinking tools for customer insight and innovation in this practical course.
Master essential design thinking tools for customer insight and innovation in this practical course.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Design Thinking Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.8
(20 ratings)
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Instructors:
English
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What you'll learn
Learn to use key design thinking tools for idea generation
Connect with customers on a deeper human level
Develop creative thinking skills for problem-solving
Master stakeholder mapping and journey mapping techniques
Create effective personas and value chain analyses
Skills you'll gain
This course includes:
2.5 Hours PreRecorded video
5 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 5 modules in this course
This comprehensive course teaches the most important tools from human-centered design for generating innovative ideas. Students learn practical methods including stakeholder mapping, journey mapping, personas, value-chain analysis, job-to-be-done frameworks, and ethnographic interviews. The course emphasizes connecting with customers on a human level, moving beyond surface-level feedback to understand deeper needs and behaviors. Through expert instruction from the Darden School of Business, participants develop essential skills for creative problem-solving and customer insight.
Stakeholder Map
Module 1 · 2 Hours to complete
Job to be Done and Ethnographic Interviews
Module 2 · 3 Hours to complete
Journey Map
Module 3 · 2 Hours to complete
Personas
Module 4 · 2 Hours to complete
Value Chain Analysis
Module 5 · 2 Hours to complete
Fee Structure
Instructor
Expert in Design Thinking and Business Innovation
Jeanne M. Liedtka is a faculty member at the University of Virginia's Darden School of Business, where she also served as Chief Learning Officer at United Technologies Corporation. She specializes in design thinking, innovation, and leading growth, teaching both MBA and executive education courses. Her research focuses on design-led innovation, particularly in the government and social sectors, and she is the author of several influential books, including Designing for Growth and The Catalyst. Liedtka's work has received numerous accolades for its impact on corporate strategy and education.
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4.8 course rating
20 ratings
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.