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AI-Driven Marketing Strategies
Learn to leverage AI for customer engagement, network effects, and competitive advantage in digital marketing.
Course Cost
₹ 2,699
Beginner
Skill Level
10 Hours
Self-paced lessons
This course explores the transformative potential of Artificial Intelligence in marketing strategies. Developed by the University of Virginia's Darden School of Business, it provides a comprehensive overview of how AI can drive business success and create sustainable competitive advantages. Through four modules, learners examine the key forces enabling AI in marketing: Algorithms, Networks, and Data. The curriculum covers machine learning, network effects, data-driven AI, and AI Relationship Moments. Real-world case studies from industry leaders like Ford, Netflix, Disney+, and The Washington Post illustrate practical applications. Participants gain insights into developing networked business models, leveraging customer data, and creating personalized marketing strategies using AI tools.
38,945 Enrolled
English
What you'll learn
Use data-driven AI to improve customer engagement
Develop networked business models and leverage network effects
Build a sustainable competitive advantage from data gathered on digital platforms
Use algorithms, networks, and data to create AI Relationship Moments
Understand the applications of machine learning and deep learning in marketing
Analyze case studies of successful AI implementation in major companies
Design AI-driven marketing campaigns
Evaluate the impact of AI on various industries and marketing strategies
Skills you'll gain
This course includes:
1.5 Hours PreRecorded video
11 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 4 modules in this course
This course provides a comprehensive exploration of Artificial Intelligence in marketing, focusing on its practical applications and strategic implications. Learners begin by understanding the fundamentals of AI, including machine learning and deep learning, and their role in marketing. The curriculum then delves into the power of networks and network effects, using case studies from the automotive industry to illustrate how AI is reshaping traditional markets. Data-driven AI strategies are examined through the lens of competitive advantage, with a detailed look at the streaming industry battle between Netflix and Disney+. The course culminates in the concept of AI Relationship Moments, demonstrating how algorithms, networks, and data combine to create personalized marketing strategies. Throughout, real-world examples and expert interviews provide practical insights into implementing AI in various marketing contexts.
What Is AI?
Module 1 · 2 Hours to complete
Networks and Network Effects
Module 2 · 2 Hours to complete
Data-Driven AI
Module 3 · 2 Hours to complete
AI Relationship Moments
Module 4 · 3 Hours to complete
Fee Structure
Payment options
Financial Aid
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
4.6
92
Reviews
4,14,083
Students
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Frequently asked Questions
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