Introduction to Digital Transformation Part 2
Master digital infrastructure, emerging technologies, and business function transformation for successful digital strategy implementation.
Master digital infrastructure, emerging technologies, and business function transformation for successful digital strategy implementation.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full IBM & Darden Digital Strategy Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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What you'll learn
Build and manage effective digital infrastructure
Understand cloud computing and data integrity principles
Analyze emerging digital technologies and their business impact
Master digital transformation of business functions
Implement successful digital strategy across organizations
Skills you'll gain
This course includes:
2.1 Hours PreRecorded video
3 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This comprehensive course explores advanced concepts in digital transformation, focusing on building core digital infrastructure and understanding emerging technologies. Students learn about cloud computing, data integrity, digital platforms, and how digitization transforms various business functions. The curriculum covers key drivers of digital transformation, emerging trends, and practical applications through case studies like Waymo and Coca-Cola.
Digital Infrastructure
Module 1 · 1 Hours to complete
Digital Technologies
Module 2 · 1 Hours to complete
Digital Business Functions
Module 3 · 1 Hours to complete
Business in Practice - WAYMO Case
Module 4 · 20 Minutes to complete
Fee Structure
Instructors
Rajkumar Venkatesan, Ronald Trzcinski Professor of Business Administration at the University of Virginia
Rajkumar Venkatesan is a Professor of Business Administration at the Darden Business School, University of Virginia, specializing in the intersection of AI, digital strategy, marketing, and analytics. He has authored two influential books, Cutting Edge Marketing Analytics and AI Marketing Canvas, and has published numerous case studies and peer-reviewed articles. Venkatesan engages with MBA and corporate executive students globally through courses such as marketing analytics, digital marketing, and AI in marketing. He developed the innovative MBA/MSDS dual degree program and the popular tech immersion course in San Francisco. As the Academic Director for the AI Initiative and the Master of Science in Business Analytics degree at UVA, he consults with enterprises across various industries to address strategic challenges through analytics. His contributions include developing tools like the Marketing Analytics Canvas and the AI Marketing Canvas to enhance collaboration among marketers and analytics teams.
Michael Lenox, Senior Associate Dean and Chief Strategy Officer at the University of Virginia
Michael Lenox is the Senior Associate Dean and Chief Strategy Officer at the University of Virginia's Darden School of Business, where he is also a Professor of Business Administration. He holds a B.S. and M.S. from the University of Virginia and a Ph.D. in Technology Management and Policy from MIT. Lenox has extensive experience in teaching and researching business strategy, particularly focusing on technology strategy, innovation, and corporate sustainability. He previously served as Associate Dean and Academic Director of Darden's Batten Institute for Entrepreneurship and Innovation and has held faculty positions at Duke University and NYU. His research has been published in over twenty-five academic journals, and he has been recognized as a Faculty Pioneer by the Aspen Institute. Lenox teaches several courses, including Foundations of Business Strategy and Advanced Business Strategy, as part of the Business Strategy Specialization on Coursera, which aims to equip students with essential strategic management skills for today's business environment.
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4.7 course rating
138 ratings
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