Introduction to Digital Transformation Part 1

Rajkumar Venkatesan is a Professor of Business Administration at the Darden Business School, University of Virginia, specializing in the intersection of AI, digital strategy, marketing, and analytics. He has authored two influential books, Cutting Edge Marketing Analytics and AI Marketing Canvas, and has published numerous case studies and peer-reviewed articles. Venkatesan engages with MBA and corporate executive students globally through courses such as marketing analytics, digital marketing, and AI in marketing. He developed the innovative MBA/MSDS dual degree program and the popular tech immersion course in San Francisco. As the Academic Director for the AI Initiative and the Master of Science in Business Analytics degree at UVA, he consults with enterprises across various industries to address strategic challenges through analytics. His contributions include developing tools like the Marketing Analytics Canvas and the AI Marketing Canvas to enhance collaboration among marketers and analytics teams.

Michael Lenox is the Senior Associate Dean and Chief Strategy Officer at the University of Virginia's Darden School of Business, where he is also a Professor of Business Administration. He holds a B.S. and M.S. from the University of Virginia and a Ph.D. in Technology Management and Policy from MIT. Lenox has extensive experience in teaching and researching business strategy, particularly focusing on technology strategy, innovation, and corporate sustainability. He previously served as Associate Dean and Academic Director of Darden's Batten Institute for Entrepreneurship and Innovation and has held faculty positions at Duke University and NYU. His research has been published in over twenty-five academic journals, and he has been recognized as a Faculty Pioneer by the Aspen Institute. Lenox teaches several courses, including Foundations of Business Strategy and Advanced Business Strategy, as part of the Business Strategy Specialization on Coursera, which aims to equip students with essential strategic management skills for today's business environment.

Yael Grushka-Cockayne is an Associate Professor of Business Administration at the University of Virginia's Darden School of Business, where she specializes in forecasting, project management, and strategic decision-making. She holds a B.Sc. from Ben-Gurion University, an MSc from the London School of Economics, and a Ph.D. from the London Business School. Grushka-Cockayne has received multiple teaching awards, including the Darden Morton Leadership Faculty Award and the University of Virginia's All University Teaching Award. She teaches core courses such as Decision Analysis and an elective on Project Management, as well as leading the open enrollment course Project Management for Executives. Her research has been published in various academic journals, and she is actively involved in consulting for international firms in the aerospace and pharmaceutical sectors. Grushka-Cockayne is also an Associate Editor at Management Science and a member of several professional organizations, including INFORMS and the Project Management Institute (PMI).