Wharton Business Foundations Capstone Project (CN)
This course is part of 商务基础 (中文版) Specialization.
Course Cost
Free course
Beginner
Skill Level
8 Hours
Self-paced lessons
本课程是沃顿商学院商务基础专项课程的毕业项目,旨在让学习者通过分析真实商业机会来综合应用所学的商业知识。学生需要选择一个由华为公司提供的实战商业机会,或自己工作中的实例,进行全面评估并清晰表述给同学、沃顿教职员以及行业合作伙伴高管。课程要求学习者提供一个战略计划(以幻灯片或视频形式),展示针对所选商机的"市场进入"策略。该计划需要明确商机的意义,分析其主要收益和风险,并从三个关键方面提供解决方案:市场营销(设计以消费者为中心的传播和营销计划)、金融/财务(设计包含成本和收益预测的金融模型)以及运营管理(构建生产和服务计划)。通过这一综合性项目,学习者将能够将商务基础专项课程中学到的理论知识应用于现实商业环境,培养分析和沟通能力,为未来的职业发展奠定坚实基础。
What you'll learn
分析现实商业机会的收益与风险
提出利用商机的完整市场进入策略
设计以消费者为中心的市场营销计划
创建包含成本和收益预测的金融模型
构建适合新项目的生产和服务计划
整合营销、金融和运营管理知识于一体
清晰有效地沟通商业分析和方案
评估战略计划的可行性和潜在影响
Skills you'll gain
This course includes:
5.4 Hours PreRecorded video
1 peer review assignment
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate

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There are 5 modules in this course
本课程是沃顿商学院商务基础专项课程的毕业项目,为期五个模块,旨在让学生综合应用所学知识解决实际商业问题。第一模块介绍项目要求、时间表和评分标准,提供必要的模板和示例。第二模块聚焦市场营销策略,探讨客户中心化盈利模式、顾客维系与开发、品牌与数字营销、产品生命周期和定价分销策略。第三模块关注运营管理框架,分析成本、质量、多样性和响应能力之间的权衡。第四模块深入财务会计知识,讲解应收账款管理、库存控制及相关会计实践。最后一个模块是综合性评估,学生需要完成"华为挑战"项目,将所学知识应用于实际商业场景。整个课程采用视频讲解、案例分析和同伴评审相结合的方式,帮助学生发展分析、决策和沟通能力。
欢迎加入沃顿商学院基础课程毕业项目!
Module 1 · 1 Hours to complete
营销视频回顾
Module 2 · 2 Hours to complete
运营视频回顾
Module 3 · 46 Minutes to complete
会计和金融视频回顾
Module 4 · 2 Hours to complete
任务安排
Module 5 · 1 Hours to complete
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
Frequently asked Questions
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