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Wharton Business Foundations Capstone Project (CN)
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Wharton Business Foundations Capstone Project (CN)

This course is part of 商务基础 (中文版) Specialization.

Course Cost

Free course

Beginner

Skill Level

8 Hours

Self-paced lessons

本课程是沃顿商学院商务基础专项课程的毕业项目,旨在让学习者通过分析真实商业机会来综合应用所学的商业知识。学生需要选择一个由华为公司提供的实战商业机会,或自己工作中的实例,进行全面评估并清晰表述给同学、沃顿教职员以及行业合作伙伴高管。课程要求学习者提供一个战略计划(以幻灯片或视频形式),展示针对所选商机的"市场进入"策略。该计划需要明确商机的意义,分析其主要收益和风险,并从三个关键方面提供解决方案:市场营销(设计以消费者为中心的传播和营销计划)、金融/财务(设计包含成本和收益预测的金融模型)以及运营管理(构建生产和服务计划)。通过这一综合性项目,学习者将能够将商务基础专项课程中学到的理论知识应用于现实商业环境,培养分析和沟通能力,为未来的职业发展奠定坚实基础。

Chinese (China)

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Chinese (China)

What you'll learn

  • 分析现实商业机会的收益与风险

  • 提出利用商机的完整市场进入策略

  • 设计以消费者为中心的市场营销计划

  • 创建包含成本和收益预测的金融模型

  • 构建适合新项目的生产和服务计划

  • 整合营销、金融和运营管理知识于一体

  • 清晰有效地沟通商业分析和方案

  • 评估战略计划的可行性和潜在影响

Skills you'll gain

Business Strategy
Market Entry
Financial Modeling
Operations Management
Consumer Marketing
Strategic Planning
Business Analysis
Risk Assessment
Project Management
Business Communication

This course includes:

5.4 Hours PreRecorded video

1 peer review assignment

Access on Mobile, Tablet, Desktop

FullTime access

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Get a Completion Certificate

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Certificate

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Share your certificate with prospective employers and your professional network on LinkedIn.

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PROVIDED BY

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Top companies offer this course to their employees

Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.

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There are 5 modules in this course

本课程是沃顿商学院商务基础专项课程的毕业项目,为期五个模块,旨在让学生综合应用所学知识解决实际商业问题。第一模块介绍项目要求、时间表和评分标准,提供必要的模板和示例。第二模块聚焦市场营销策略,探讨客户中心化盈利模式、顾客维系与开发、品牌与数字营销、产品生命周期和定价分销策略。第三模块关注运营管理框架,分析成本、质量、多样性和响应能力之间的权衡。第四模块深入财务会计知识,讲解应收账款管理、库存控制及相关会计实践。最后一个模块是综合性评估,学生需要完成"华为挑战"项目,将所学知识应用于实际商业场景。整个课程采用视频讲解、案例分析和同伴评审相结合的方式,帮助学生发展分析、决策和沟通能力。

欢迎加入沃顿商学院基础课程毕业项目!

Module 1 · 1 Hours to complete

营销视频回顾

Module 2 · 2 Hours to complete

运营视频回顾

Module 3 · 46 Minutes to complete

会计和金融视频回顾

Module 4 · 2 Hours to complete

任务安排

Module 5 · 1 Hours to complete

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Faculties

These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.

Wharton Business Foundations Capstone Project (CN)

Beginner

Skill Level

8 Hours

Self-paced lessons

Course Cost

Free course

Completion

CERTIFICATE

Frequently asked Questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.