This course is part of 商务基础 (中文版) Specialization.
本课程是沃顿商学院商务基础专项课程的毕业项目,旨在让学习者通过分析真实商业机会来综合应用所学的商业知识。学生需要选择一个由华为公司提供的实战商业机会,或自己工作中的实例,进行全面评估并清晰表述给同学、沃顿教职员以及行业合作伙伴高管。课程要求学习者提供一个战略计划(以幻灯片或视频形式),展示针对所选商机的"市场进入"策略。该计划需要明确商机的意义,分析其主要收益和风险,并从三个关键方面提供解决方案:市场营销(设计以消费者为中心的传播和营销计划)、金融/财务(设计包含成本和收益预测的金融模型)以及运营管理(构建生产和服务计划)。通过这一综合性项目,学习者将能够将商务基础专项课程中学到的理论知识应用于现实商业环境,培养分析和沟通能力,为未来的职业发展奠定坚实基础。
Instructors:
Chinese (China)
English
What you'll learn
分析现实商业机会的收益与风险
提出利用商机的完整市场进入策略
设计以消费者为中心的市场营销计划
创建包含成本和收益预测的金融模型
构建适合新项目的生产和服务计划
整合营销、金融和运营管理知识于一体
Skills you'll gain
This course includes:
5.4 Hours PreRecorded video
1 peer review assignment
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
Created by
Provided by

Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.





There are 5 modules in this course
本课程是沃顿商学院商务基础专项课程的毕业项目,为期五个模块,旨在让学生综合应用所学知识解决实际商业问题。第一模块介绍项目要求、时间表和评分标准,提供必要的模板和示例。第二模块聚焦市场营销策略,探讨客户中心化盈利模式、顾客维系与开发、品牌与数字营销、产品生命周期和定价分销策略。第三模块关注运营管理框架,分析成本、质量、多样性和响应能力之间的权衡。第四模块深入财务会计知识,讲解应收账款管理、库存控制及相关会计实践。最后一个模块是综合性评估,学生需要完成"华为挑战"项目,将所学知识应用于实际商业场景。整个课程采用视频讲解、案例分析和同伴评审相结合的方式,帮助学生发展分析、决策和沟通能力。
欢迎加入沃顿商学院基础课程毕业项目!
Module 1 · 1 Hours to complete
营销视频回顾
Module 2 · 2 Hours to complete
运营视频回顾
Module 3 · 46 Minutes to complete
会计和金融视频回顾
Module 4 · 2 Hours to complete
任务安排
Module 5 · 1 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: 商务基础 (中文版) Specialization
Payment options
Financial Aid
Instructor
Leader in Operations Management and Healthcare Innovation at Wharton
Christian Terwiesch holds the Andrew M. Heller Professorship at the Wharton School of the University of Pennsylvania, where he also serves as a Professor in the Operations and Information Management department and a Senior Fellow at the Leonard Davis Institute for Health Economics. He is the co-author of Matching Supply with Demand, a widely utilized textbook in Operations Management now in its third edition, and has received multiple teaching awards for his contributions to Wharton’s MBA program. Terwiesch has collaborated with various organizations, from startups to Fortune 500 companies, focusing on innovation and business process improvement. His recent research is primarily centered on healthcare, with projects that include designing patient-centered care processes within the VA hospital system, analyzing the effects of emergency room crowding on hospital revenues at Penn Medicine, and optimizing ICU bed usage at the Children’s Hospital of Philadelphia. Additionally, he has worked on innovation management, contributing to the clinical development portfolio at Merck and developing open innovation systems and innovation tournaments for large healthcare organizations.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.