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Viral Marketing: Craft Contagious Content
Learn the science of viral marketing. Discover key principles to create shareable content and leverage social networks for effective campaigns.
Course Cost
₹ 2,699
Beginner
Skill Level
4 Hours
Self-paced lessons
This course, taught by Professor Jonah Berger of the University of Pennsylvania, explores the science behind viral marketing and how to craft contagious content. Drawing from his best-selling book "Contagious: Why Things Catch On," Professor Berger guides learners through the key principles that make ideas, products, and behaviors catch on. The curriculum covers four main areas: creating sticky messages, understanding social influence, harnessing the power of word of mouth, and leveraging social networks. Through a combination of theory, case studies, and practical examples, participants learn how to increase their influence, generate more word of mouth, and use social networks to spread information effectively. By the end of the course, learners will have a comprehensive understanding of how to create viral marketing campaigns and make their content more shareable.
3,10,148 Enrolled
English
What you'll learn
Understand the science behind why some things become popular while others fail
Apply the six "SUCCESs" factors to make messages more memorable and impactful
Learn how social influence shapes consumer behavior and decision-making
Discover the six key STEPPS that drive people to share content
Understand how to leverage word of mouth for more effective marketing
Analyze how social networks affect the spread of information and influence
Develop strategies to make products, ideas, or behaviors more likely to catch on
Create more shareable content for social media and other marketing channels
Skills you'll gain
This course includes:
2 Hours PreRecorded video
4 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This course provides a comprehensive exploration of viral marketing and the creation of contagious content. Over four modules, learners discover the science behind why certain ideas, products, and behaviors catch on while others fail. The curriculum begins by examining the key principles that make messages "sticky" and memorable. It then delves into the power of social influence, exploring how people's behavior is shaped by others and how marketers can leverage this knowledge. The third module focuses on word of mouth marketing, revealing the six key STEPPS that drive people to share content. The final module explores how social networks shape the spread of information and influence. Throughout the course, real-world examples and case studies illustrate these concepts, providing practical insights for creating more shareable and impactful marketing campaigns.
What Makes Ideas Sticky?
Module 1 · 1 Hours to complete
How Social Influence Shapes Behavior
Module 2 · 1 Hours to complete
The Power of Word of Mouth
Module 3 · 1 Hours to complete
Social Networks
Module 4 · 0 Hours to complete
Fee Structure
Payment options
Financial Aid
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
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Frequently asked Questions
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