Master US trademark law fundamentals, from brand protection to infringement response. Essential for legal and business professionals.
Master US trademark law fundamentals, from brand protection to infringement response. Essential for legal and business professionals.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Intellectual Property Law Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.8
(242 ratings)
13,314 already enrolled
Instructors:
English
پښتو, বাংলা, اردو, 2 more
What you'll learn
Define and identify different types of trademarks
Evaluate trademark strength and protection strategies
Navigate the federal trademark registration process
Implement effective trademark maintenance procedures
Respond to potential trademark infringement
Develop comprehensive brand protection strategies
Skills you'll gain
This course includes:
2.2 Hours PreRecorded video
19 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This comprehensive course examines the fundamentals of U.S. trademark law and how manufacturers can establish and protect their brand identities. Students learn about different types of trademarks, strategies for choosing and protecting strong marks, and the federal trademark registration process. The course covers trademark maintenance, value maximization, and infringement response strategies, providing practical knowledge for managing intellectual property assets.
What is a Trademark?
Module 1 · 4 Hours to complete
How to Choose the Right Trademark
Module 2 · 4 Hours to complete
Why and How to Protect a Trademark
Module 3 · 3 Hours to complete
How to Maintain a Mark and the Basics of Infringement
Module 4 · 5 Hours to complete
Fee Structure
Instructor
Practice Professor of Law
Cynthia Dahl is the Director of the Detkin Intellectual Property and Technology Legal Clinic, a “teaching law firm” at Penn Law giving students the chance to help clients set and implement IP strategy. She specializes in the business applications of intellectual property and technology, and writes and speaks extensively around the country about teaching in this area. Before joining Penn Law, Cynthia was Senior IP Counsel for TruePosition, Inc. a Liberty Media-owned international wireless location company. While at TruePosition, she grew the company’s extensive patent portfolio and developed the IP portfolio of three related start-up ventures, drafted all manner of intellectual property agreements, and managed litigation and advocated in front of international standards bodies. Prior to working at TruePosition, she was a litigation associate at Holland and Hart LLP and Pennie and Edmonds LLP. Before launching her legal career, she counseled artists at Volunteer Lawyers for the Arts in New York, and held several jobs in policy and the press, including working for Senator Bill Bradley (D-NJ) and Nina Totenberg at National Public Radio. As Detkin Clinic director, she works closely with the Penn Center for Innovation and Penn Law’s Center for Technology, Innovation and Competition.
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4.8 course rating
242 ratings
Frequently asked questions
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