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Retail Marketing Strategy
Master modern retail marketing strategies and customer-focused approaches in the post-COVID landscape.
Course Cost
Free course
Beginner
Skill Level
8 Hours
Self-paced lessons
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Omnichannel Retail Strategy Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
10,075 Enrolled
English
What you'll learn
Develop customer-focused retail strategies
Master omnichannel retail approaches
Understand post-COVID consumer behavior
Create superior customer experiences
Implement effective brand strategies
Skills you'll gain
This course includes:
4.38 Hours PreRecorded video
4 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 4 modules in this course
This comprehensive course explores modern retail marketing strategies in the post-COVID era. Students learn to shift from product-focused to customer-focused approaches using the Kahn Retailing Success Matrix. The curriculum covers essential topics including omnichannel strategy, digital transformation, customer experience design, and brand purpose. Through case studies of successful retailers like Amazon and Walmart, learners develop skills to create competitive strategies in today's disruptive retail environment.
How Covid-19 has Accelerated the Move from Product-focused to Customer-Focused Marketing Strategy
Module 1 · 1 Hours to complete
Kahn Retailing Success Strategy
Module 2 · 1 Hours to complete
Importance of Customer Experience/Shopper-tainment
Module 3 · 1 Hours to complete
Changes in Branding: What Makes a Brand Great?
Module 4 · 1 Hours to complete
Fee Structure
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
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Students
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Frequently asked Questions
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