Powered by
Completion
CERTIFICATE
Overcoming Resistance to Change
Learn strategies to inspire change and overcome barriers. Master the REDUCE framework to become an effective change catalyst in business and life.
Course Cost
₹ 2,699
Beginner
Skill Level
5 Hours
Self-paced lessons
This course, developed by Professor Jonah Berger of the Wharton School, explores the challenges of change and teaches strategies to overcome barriers to change. Learners discover the REDUCE framework and develop skills in persuasion and influence. The curriculum covers topics such as status quo bias, reactance, endowment effect, confirmation bias, and uncertainty. Through case studies and real-world examples, participants learn to identify good change agents, provide agency in change, surface the cost of inaction, and deploy corroborating evidence effectively. By the end of the course, students will be equipped with practical tools to inspire change in both professional and personal contexts.
26,801 Enrolled
English
What you'll learn
Understand the challenges of change and status quo bias
Apply the REDUCE framework to overcome barriers to change
Develop strategies to provide agency and reduce reactance in change efforts
Learn techniques to ease the endowment effect and encourage letting go of the status quo
Overcome confirmation bias by finding the movable middle and switching fields
Reduce uncertainty by lowering upfront costs and making changes reversible
Use corroborating evidence effectively to support change initiatives
Choose appropriate change strategies for different segments and situations
Skills you'll gain
This course includes:
2.5 Hours PreRecorded video
4 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Closed caption
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 4 modules in this course
This course provides a comprehensive exploration of strategies to overcome barriers to change in both business and personal contexts. Over four modules, learners examine the challenges of change and develop skills to become effective change catalysts. The curriculum begins by introducing the REDUCE framework and the concept of status quo bias. It then delves into strategies for removing reactance and endowment, such as providing agency and surfacing the cost of inaction. The course explores methods to overcome confirmation bias and uncertainty, including finding the movable middle and lowering upfront costs. The final module focuses on the importance of corroborating evidence and choosing the right strategies for different segments. Throughout, real-world examples and case studies illustrate the practical application of these concepts. By the end of the course, participants will have a robust toolkit for inspiring and implementing change in various situations.
The Challenge of Change
Module 1 · 1 Hours to complete
Removing Reactance and Endowment
Module 2 · 1 Hours to complete
Overcoming Confirmation Bias and Uncertainty
Module 3 · 1 Hours to complete
The Importance of Corroborating Evidence
Module 4 · 1 Hours to complete
Fee Structure
Payment options
Financial Aid
Reviews
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
4.9
227
Reviews
3,36,508
Students
2
Courses
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.