Gamification
Discover how game design concepts and mechanics can drive engagement and solve complex business and social challenges through innovative approaches.
Course Cost
₹ 2,699
Intermediate
Skill Level
17 Hours
Self-paced lessons
This course explores the concept of gamification, which involves applying game elements and digital game design techniques to non-game contexts such as business and social impact challenges. Taught by Professor Kevin Werbach from the University of Pennsylvania, the course covers the mechanisms of gamification, its potential applications, and effective implementation strategies. Students will learn about game design principles, motivational psychology, and the ethical considerations of gamification. The curriculum includes case studies, interviews with industry experts, and practical frameworks for designing gamified systems. By the end of the course, learners will be equipped to critically analyze gamification opportunities and design engaging solutions for various organizational and social contexts.
What you'll learn
Understand the concept of gamification and its potential applications
Analyze games and identify key elements that can be applied in non-game contexts
Apply psychological theories of motivation to gamification design
Develop a structured approach to designing gamified systems
Evaluate the appropriateness of gamification for specific business or social challenges
Understand the ethical implications and potential risks of gamification
Apply gamification principles to workplace and social impact scenarios
Critically assess existing gamified systems and their effectiveness
Skills you'll gain
This course includes:
667 Minutes PreRecorded video
5 quizzes, 3 peer-reviewed assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.





There are 6 modules in this course
This course provides a comprehensive introduction to gamification, exploring its applications in business and social impact contexts. It begins by defining gamification and its historical context, then delves into game design principles and elements. Students learn to deconstruct games and apply game thinking to non-game situations. The course covers key psychological concepts related to motivation, including behaviorism, intrinsic and extrinsic motivation, and self-determination theory. A significant portion focuses on the design process for gamification, offering a six-step framework for developing effective gamified solutions. The curriculum also addresses specific applications in enterprise settings and for social good, as well as ethical considerations and potential pitfalls of gamification. Throughout the course, students engage with real-world examples, expert interviews, and practical assignments to reinforce their understanding and skills in applying gamification principles.
Gamification and Games
Module 1 · 2 Hours to complete
Deconstructing Games
Module 2 · 3 Hours to complete
Motivation and Psychology
Module 3 · 3 Hours to complete
Design
Module 4 · 2 Hours to complete
Applications
Module 5 · 3 Hours to complete
Gamification in Perspective
Module 6 · 2 Hours to complete
Fee Structure
Payment options
Financial Aid
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.




