Discover how game design concepts and mechanics can drive engagement and solve complex business and social challenges through innovative approaches.
Discover how game design concepts and mechanics can drive engagement and solve complex business and social challenges through innovative approaches.
This course explores the concept of gamification, which involves applying game elements and digital game design techniques to non-game contexts such as business and social impact challenges. Taught by Professor Kevin Werbach from the University of Pennsylvania, the course covers the mechanisms of gamification, its potential applications, and effective implementation strategies. Students will learn about game design principles, motivational psychology, and the ethical considerations of gamification. The curriculum includes case studies, interviews with industry experts, and practical frameworks for designing gamified systems. By the end of the course, learners will be equipped to critically analyze gamification opportunities and design engaging solutions for various organizational and social contexts.
4.8
(2,421 ratings)
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Instructors:
English
پښتو, বাংলা, اردو, 3 more
What you'll learn
Understand the concept of gamification and its potential applications
Analyze games and identify key elements that can be applied in non-game contexts
Apply psychological theories of motivation to gamification design
Develop a structured approach to designing gamified systems
Evaluate the appropriateness of gamification for specific business or social challenges
Understand the ethical implications and potential risks of gamification
Skills you'll gain
This course includes:
667 Minutes PreRecorded video
5 quizzes, 3 peer-reviewed assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 6 modules in this course
This course provides a comprehensive introduction to gamification, exploring its applications in business and social impact contexts. It begins by defining gamification and its historical context, then delves into game design principles and elements. Students learn to deconstruct games and apply game thinking to non-game situations. The course covers key psychological concepts related to motivation, including behaviorism, intrinsic and extrinsic motivation, and self-determination theory. A significant portion focuses on the design process for gamification, offering a six-step framework for developing effective gamified solutions. The curriculum also addresses specific applications in enterprise settings and for social good, as well as ethical considerations and potential pitfalls of gamification. Throughout the course, students engage with real-world examples, expert interviews, and practical assignments to reinforce their understanding and skills in applying gamification principles.
Gamification and Games
Module 1 · 2 Hours to complete
Deconstructing Games
Module 2 · 3 Hours to complete
Motivation and Psychology
Module 3 · 3 Hours to complete
Design
Module 4 · 2 Hours to complete
Applications
Module 5 · 3 Hours to complete
Gamification in Perspective
Module 6 · 2 Hours to complete
Fee Structure
Payment options
Financial Aid
Instructor
Professor of Legal Studies and Business Ethics at the University of Pennsylvania
Kevin Werbach is a prominent professor of Legal Studies and Business Ethics at the Wharton School, University of Pennsylvania, recognized for his expertise in the business, legal, and social implications of emerging technologies such as broadband, big data, and blockchain. With over two decades of experience at the intersection of the Internet, digital media, and communications, he has made significant contributions to technology policy. Werbach served on the Obama Administration’s Presidential Transition Team and was instrumental in shaping U.S. internet policy during the Clinton Administration as Counsel for New Technology Policy at the Federal Communications Commission. He founded the Supernova Group, a technology consulting firm that organizes high-level technology conferences. Additionally, he created one of the most successful massive open online courses, attracting nearly half a million enrollments. His publications include influential books such as The Blockchain and the New Architecture of Trust and For the Win: How Game Thinking Can Revolutionize Your Business. He has also edited the notable technology newsletter Release 1.0. In recognition of his teaching excellence, Werbach was named Wharton's first-ever Iron Prof in 2010. Follow him on Twitter @kwerb for insights on technology and policy.
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4.8 course rating
2,421 ratings
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