Entrepreneurship 1: Developing the Opportunity
This course is part of Entrepreneurship Specialization.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Entrepreneurship Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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What you'll learn
Identify and evaluate viable business opportunities
Analyze market needs and competitive landscapes
Develop effective business plans using discovery-driven planning
Create and test product prototypes
Craft compelling elevator pitches
Skills you'll gain
This course includes:
7.5 Hours PreRecorded video
4 quizzes
Access on Mobile, Desktop, Tablet
FullTime access
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There are 5 modules in this course
This comprehensive course introduces foundational concepts of entrepreneurship, from identifying viable business opportunities to developing successful prototypes. Students learn proven techniques for market analysis, customer research, and business planning. The curriculum covers essential entrepreneurial skills including opportunity assessment, pitch development, and prototype creation, with real-world examples and expert insights from successful entrepreneurs.
Introduction and Course Materials
Module 1 · 20 Minutes to complete
Introduction to Entrepreneurship
Module 2 · 3 Hours to complete
Opportunity Analysis
Module 3 · 2 Hours to complete
Markets, Need-Finding and Planning
Module 4 · 2 Hours to complete
Pitching, Testing, and Prototyping
Module 5 · 2 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Entrepreneurship Specialization
Instructors
Karl T. Ulrich, Vice Dean of Entrepreneurship and Innovation at the University of Pennsylvania
Karl T. Ulrich is the Vice Dean of Entrepreneurship and Innovation at the Wharton School of the University of Pennsylvania and a Professor of Mechanical Engineering. His research focuses on innovation, entrepreneurship, and product development, and he has co-authored influential texts such as Product Design and Development and Innovation Tournaments. Ulrich has received numerous teaching awards for his contributions to education, including the Anvil Award and the Excellence in Teaching Award at Wharton. He co-founded the Weiss Tech House and the Integrated Product Design Program at Penn, fostering innovation in the university community. With 24 patents to his name, he has led innovation efforts across various industries, including medical devices and consumer products. His courses on Coursera include Entrepreneurship: Developing the Opportunity and Design: Creation of Artifacts in Society, aimed at equipping students with essential skills for success in entrepreneurial ventures. Ulrich holds bachelor's, master's, and doctoral degrees in mechanical engineering from MIT.
Associate Professor at the University of Pennsylvania
Ethan Mollick is the Ralph J. Roberts Distinguished Faculty Scholar and an Associate Professor at the Wharton School of the University of Pennsylvania, where he focuses on the impact of artificial intelligence on work, entrepreneurship, and education. His research has been published in leading academic journals, and he has gained recognition for his contributions to the field of AI, being named one of TIME Magazine’s Most Influential People in Artificial Intelligence. Mollick is also the author of Co-Intelligence, a New York Times bestseller that discusses the implications of AI in various contexts. He serves as Co-Director of the Generative AI Labs at Wharton, where he leads efforts to develop prototypes and conduct research aimed at leveraging AI to enhance human capabilities while addressing associated risks. Before entering academia, he co-founded a startup and continues to provide advisory support to various organizations. Mollick holds a PhD and an MBA from MIT’s Sloan School of Management, along with a bachelor’s degree from Harvard University. He actively engages with a broader audience through his Substack platform, One Useful Thing, where he explores the implications of AI for work and life.
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Frequently asked questions
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