Business Analytics Capstone
Master data-driven decision making through real-world business challenges with Yahoo, Google, and Facebook case studies.
Master data-driven decision making through real-world business challenges with Yahoo, Google, and Facebook case studies.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Business Analytics Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.5
(748 ratings)
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Instructors:
English
پښتو, বাংলা, اردو, 2 more
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What you'll learn
Develop data-driven business strategies for real-world challenges
Analyze and optimize digital advertising performance
Create comprehensive measurement plans for business initiatives
Evaluate financial and non-financial performance indicators
Present strategic recommendations backed by data analysis
Skills you'll gain
This course includes:
5.4 Hours PreRecorded video
4 peer reviews
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Get a Completion Certificate
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Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 5 modules in this course
This capstone project provides hands-on experience in applying data-driven decision making to real business challenges faced by major technology companies. Students take on the role of business analytics leaders, developing comprehensive strategies to address critical issues like mobile advertising and adblocking. The course integrates concepts from customer analytics, operations analytics, and accounting analytics, teaching students to optimize marketing, maximize revenue, and make efficient operational decisions. Through peer reviews and practical exercises, learners develop skills in problem definition, strategy development, impact analysis, and performance measurement.
Capstone Project Topic - The Problem of Adblocking
Module 1 · 1 Hours to complete
Defining the Problem
Module 2 · 2 Hours to complete
Your Strategy
Module 3 · 2 Hours to complete
Effects of Your Strategy/Measuring these Effects
Module 4 · 4 Hours to complete
Final Project Submission
Module 5 · 1 Hours to complete
Fee Structure
Instructor
Educators
The Wharton School at the University of Pennsylvania is home to a distinguished teaching staff who are leaders in business education. The faculty is committed to preparing students for the complexities of modern business through rigorous academic programs and innovative teaching methods.One of the notable courses offered by the Wharton faculty is the Business Analytics Capstone, a course designed to provide students with an opportunity to apply their business analytics skills in real-world scenarios. This capstone project allows students to solve complex business problems using data-driven insights, preparing them for leadership roles in data analytics and business strategy.The Wharton School's faculty brings a blend of academic expertise and industry experience, ensuring that students are equipped with both theoretical knowledge and practical skills needed to thrive in today’s business world.
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4.5 course rating
748 ratings
Frequently asked questions
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