AI Applications in Marketing and Finance
Master AI-powered applications for enhanced customer experience, personalization, and financial risk management.
Master AI-powered applications for enhanced customer experience, personalization, and financial risk management.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full AI For Business Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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What you'll learn
Understand AI's impact on customer journey and behavior
Implement personalization and recommendation systems
Master AI-driven fraud detection methods
Analyze credit risks using machine learning
Skills you'll gain
This course includes:
4.4 Hours PreRecorded video
4 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This comprehensive course explores how AI transforms marketing and finance sectors. Students learn to leverage AI for enhancing customer experiences, implementing personalization strategies, and managing financial risks. The curriculum features real-world case studies and expert interviews from industry leaders at major companies. Topics include AI-powered customer journey optimization, recommendation systems, fraud detection, and credit risk assessment.
AI and the Customer Journey
Module 1 · 1 Hours to complete
Personalization
Module 2 · 1 Hours to complete
Finance
Module 3 · 2 Hours to complete
Additional AI Applications in Finance
Module 4 · 1 Hours to complete
Fee Structure
Instructors
Professor
Kartik Hosanagar is a distinguished Professor at The Wharton School of the University of Pennsylvania, where he specializes in the digital economy, focusing on internet media, marketing, and e-commerce. Recognized as one of the world's top 40 business professors under 40, he has received multiple teaching awards, including the MBA and Undergraduate Excellence in Teaching awards at Wharton. His research contributions have earned accolades such as the best paper award at the Consortium on Technology Policy and Management.In addition to his academic achievements, Kartik is a co-founder of Yodle Inc., a venture-backed company recognized among the top 50 fastest-growing private firms in the U.S. He has served on advisory boards for various startups and has consulted for major corporations like Google, Nokia, and American Express. Kartik holds a Bachelor's degree in Electronics and a Master's in Information Systems from Birla Institute of Technology and Sciences (BITS, Pilani), India, along with an MPhil and PhD in Management Science and Information Systems from Carnegie Mellon University.At Wharton, he teaches several courses that bridge technology and entrepreneurship, including "AI Applications in Marketing and Finance," "Entrepreneurship 1: Developing the Opportunity," and "Wharton Entrepreneurship Capstone." Through these courses, Kartik equips students with the knowledge and skills necessary to navigate the complexities of modern business landscapes.
William H. Lawrence Professor of Finance, the Wharton School, University of Pennsylvania
Michael R. Roberts is the William H. Lawrence Professor of Finance at The Wharton School of the University of Pennsylvania, where he is recognized for his expertise in corporate finance and banking. He holds a B.A. in Economics from the University of California, San Diego, and both an M.A. in Statistics and a Ph.D. in Economics from the University of California, Berkeley. His research primarily focuses on corporate capital structure, payout policy, and the pricing and design of debt securities, along with the impact of government policies on corporate behavior.Professor Roberts has received numerous accolades for his research, including two Brattle Prizes for distinguished papers published in the Journal of Finance and various best paper awards from finance associations. He has served on multiple editorial boards, including as co-editor for the Journal of Finance. In addition to his research contributions, he is a dedicated educator who has won several teaching awards at Wharton, including the David W. Hauk Award and multiple Excellence in Teaching Awards.At Wharton, he teaches courses such as "Introduction to Corporate Finance" and "AI Applications in Marketing and Finance," where he imparts essential knowledge to students about financial principles and strategies. Through his extensive experience in academia and consulting, Professor Roberts continues to influence both theoretical and practical aspects of finance, preparing students to excel in the financial industry.
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