Learn essential marketing concepts and strategies designed for beginners and non-marketing professionals.
Learn essential marketing concepts and strategies designed for beginners and non-marketing professionals.
This introductory marketing course provides a comprehensive overview of marketing fundamentals for non-marketing professionals. Students learn key terminology, concepts, and practices from an applied perspective, focusing on real-world marketing challenges. The curriculum covers strategic planning, market research, consumer behavior, and marketing mix elements, equipping learners with practical skills to identify opportunities and execute effective marketing strategies.
4.5
(11 ratings)
Instructors:
English
Tiếng Việt
What you'll learn
Understand basic marketing concepts and terminology
Develop strategic marketing planning skills
Learn market research and analysis techniques
Master consumer behavior principles
Implement effective marketing mix strategies
Skills you'll gain
This course includes:
38 Minutes PreRecorded video
8 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This foundational course introduces students to essential marketing concepts and practices with a focus on practical application. The curriculum covers four key areas: marketing fundamentals, strategic planning, market research and environmental analysis, and consumer behavior. Through structured modules, participants learn to understand marketing's role in business success, develop strategic marketing plans, conduct market research, and implement effective marketing mix strategies.
Module 1
Module 1 · 2 Hours to complete
Module 2
Module 2 · 1 Hours to complete
Module 3
Module 3 · 1 Hours to complete
Module 4
Module 4 · 1 Hours to complete
Fee Structure
Payment options
Financial Aid
Instructor
Clinical Associate Professor in Marketing
The Clinical Associate Professor in the Department of Marketing at the G. Brint Ryan College of Business, University of North Texas, engages in both teaching and research, contributing to the academic environment through specialized knowledge in marketing practices. This role emphasizes a practical approach to marketing education, bridging theoretical concepts with real-world applications. Faculty members in this position often focus on developing students' skills in strategic marketing, consumer behavior, and market research, preparing them for successful careers in various industries.
Testimonials
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4.5 course rating
11 ratings
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.