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Foundations of Marketing Practice for Non-Majors
Learn essential marketing concepts and strategies designed for beginners and non-marketing professionals.
Course Cost
₹ 2,699
Beginner
Skill Level
6 Hours
Self-paced lessons
This introductory marketing course provides a comprehensive overview of marketing fundamentals for non-marketing professionals. Students learn key terminology, concepts, and practices from an applied perspective, focusing on real-world marketing challenges. The curriculum covers strategic planning, market research, consumer behavior, and marketing mix elements, equipping learners with practical skills to identify opportunities and execute effective marketing strategies.
English
What you'll learn
Understand basic marketing concepts and terminology
Develop strategic marketing planning skills
Learn market research and analysis techniques
Master consumer behavior principles
Implement effective marketing mix strategies
Skills you'll gain
This course includes:
38 Minutes PreRecorded video
8 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 4 modules in this course
This foundational course introduces students to essential marketing concepts and practices with a focus on practical application. The curriculum covers four key areas: marketing fundamentals, strategic planning, market research and environmental analysis, and consumer behavior. Through structured modules, participants learn to understand marketing's role in business success, develop strategic marketing plans, conduct market research, and implement effective marketing mix strategies.
Module 1
Module 1 · 2 Hours to complete
Module 2
Module 2 · 1 Hours to complete
Module 3
Module 3 · 1 Hours to complete
Module 4
Module 4 · 1 Hours to complete
Fee Structure
Payment options
Financial Aid
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
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Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.