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Foundations of Marketing Practice for Non-Majors

Learn essential marketing concepts and strategies designed for beginners and non-marketing professionals.

Learn essential marketing concepts and strategies designed for beginners and non-marketing professionals.

This introductory marketing course provides a comprehensive overview of marketing fundamentals for non-marketing professionals. Students learn key terminology, concepts, and practices from an applied perspective, focusing on real-world marketing challenges. The curriculum covers strategic planning, market research, consumer behavior, and marketing mix elements, equipping learners with practical skills to identify opportunities and execute effective marketing strategies.

4.5

(11 ratings)

Instructors:

English

Tiếng Việt

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Foundations of Marketing Practice for Non-Majors

This course includes

6 Hours

Of Self-paced video lessons

Beginner Level

Completion Certificate

awarded on course completion

2,435

What you'll learn

  • Understand basic marketing concepts and terminology

  • Develop strategic marketing planning skills

  • Learn market research and analysis techniques

  • Master consumer behavior principles

  • Implement effective marketing mix strategies

Skills you'll gain

market analysis
market segmentation
strategy
marketing
marketing mix
consumer behavior
strategic planning
marketing research

This course includes:

38 Minutes PreRecorded video

8 assignments

Access on Mobile, Tablet, Desktop

FullTime access

Shareable certificate

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Share your certificate with prospective employers and your professional network on LinkedIn.

Certificate

Top companies offer this course to their employees

Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.

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There are 4 modules in this course

This foundational course introduces students to essential marketing concepts and practices with a focus on practical application. The curriculum covers four key areas: marketing fundamentals, strategic planning, market research and environmental analysis, and consumer behavior. Through structured modules, participants learn to understand marketing's role in business success, develop strategic marketing plans, conduct market research, and implement effective marketing mix strategies.

Module 1

Module 1 · 2 Hours to complete

Module 2

Module 2 · 1 Hours to complete

Module 3

Module 3 · 1 Hours to complete

Module 4

Module 4 · 1 Hours to complete

Fee Structure

Payment options

Financial Aid

Instructor

Dexter Purnell
Dexter Purnell

1,511 Students

3 Courses

Clinical Associate Professor in Marketing

The Clinical Associate Professor in the Department of Marketing at the G. Brint Ryan College of Business, University of North Texas, engages in both teaching and research, contributing to the academic environment through specialized knowledge in marketing practices. This role emphasizes a practical approach to marketing education, bridging theoretical concepts with real-world applications. Faculty members in this position often focus on developing students' skills in strategic marketing, consumer behavior, and market research, preparing them for successful careers in various industries.

Foundations of Marketing Practice for Non-Majors

This course includes

6 Hours

Of Self-paced video lessons

Beginner Level

Completion Certificate

awarded on course completion

2,435

Testimonials

Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.

4.5 course rating

11 ratings

Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.