Understanding User Needs
Master qualitative research methodologies and comprehensive user needs assessment techniques for effective user experience design and research implementation.
Master qualitative research methodologies and comprehensive user needs assessment techniques for effective user experience design and research implementation.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full User Experience Research and Design Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.7
(504 ratings)
33,607 already enrolled
Instructors:
English
پښتو, বাংলা, اردو, 3 more
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What you'll learn
Learn qualitative research methods and user needs assessment
Master semi-structured interview techniques
Conduct effective in-situ observations
Create and analyze affinity walls
Develop comprehensive research protocols
Skills you'll gain
This course includes:
1.63 Hours PreRecorded video
11 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 5 modules in this course
This comprehensive course focuses on understanding user needs through qualitative research methods in UX design. Students learn end-to-end methodology for conducting user research, including semi-structured interviews, in-situ observation, and affinity walls. The curriculum emphasizes practical skills through hands-on assignments and peer reviews. Participants gain experience in gathering and analyzing user data to inform effective interactive system design.
Introduction and Qualitative Research Overview
Module 1 · 2 Hours to complete
Interview Protocols
Module 2 · 2 Hours to complete
Interviews, Observation, and Data Extraction
Module 3 · 2 Hours to complete
Affinity Walls and Analysis
Module 4 · 2 Hours to complete
Conclusion
Module 5 · 1 Hours to complete
Fee Structure
Instructor
W. K. Kellogg Professor of Community Information
Kentaro Toyama is W. K. Kellogg Professor of Community Information at the University of Michigan School of Information, a fellow of the Dalai Lama Center for Ethics and Transformative Values at MIT, and author of Geek Heresy: Rescuing Social Change from the Cult of Technology. He studies social change and how digital technologies can and cannot support it. Until 2009, Toyama was assistant managing director of Microsoft Research India, which he co-founded in 2005. At MSR India, he started the Technology for Emerging Markets research group, which conducts interdisciplinary research to understand how the world's poorest communities interact with electronic technology and to invent new ways for technology to support their socio-economic development. Prior to his time in India, Toyama did research in computer vision and human-computer interaction and taught mathematics at Ashesi University in Accra, Ghana. Toyama graduated from Yale with a PhD in Computer Science and from Harvard with a bachelor’s degree in Physics.
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4.7 course rating
504 ratings
Frequently asked questions
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