Master the essentials of creating and implementing effective strategic plans for public libraries in this practical course.
Master the essentials of creating and implementing effective strategic plans for public libraries in this practical course.
This comprehensive course, part of the Public Library Management Professional Certificate program, teaches library professionals how to develop and implement successful strategic plans. Students learn to set organizational goals, determine funding priorities, and engage stakeholders effectively. The curriculum covers strategic planning frameworks, stakeholder communication, resource allocation, and plan adaptation strategies. Through analysis of various library strategic plans, participants gain practical skills in creating actionable plans that align with their library's vision and community needs.
Instructors:
English
English
What you'll learn
Create comprehensive strategic plans aligned with library goals and community needs
Develop effective funding strategies and resource allocation plans
Establish strong stakeholder communication and engagement processes
Implement and adapt strategic plans for changing organizational needs
Integrate strategic planning into daily management workflows
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, Exams
Access on Mobile, Tablet, Desktop
Limited Access access
Shareable certificate
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Module Description
This course provides a thorough understanding of strategic planning in public library settings. Students learn to develop comprehensive strategic plans that address organizational goals, funding priorities, and stakeholder needs. The curriculum emphasizes practical approaches to planning, implementation, and adaptation of strategic initiatives. Through examination of various library examples, participants learn to create effective plans that engage stakeholders and guide successful library development.
Fee Structure
Instructor

10 Courses
Leading Expert in Public Library Management and Innovation
Larry Neal has served as Director of Clinton-Macomb Public Library since 2006, where he oversees a three-facility library system serving 180,000 residents with a $9M annual budget and 150 staff members. After completing degrees including an MBA from Oakland University and MSI-LIS from the University of Michigan, he has built an impressive 40-year career in public library leadership. His tenure at CMPL has been marked by significant achievements including successful bond issuances, facility expansions, and innovative service improvements. As past president of both the Michigan Library Association and Public Library Association, he has shaped library policy at state and national levels. His expertise in library finance and strategic planning led him to develop two MOOCs for the University of Michigan School of Information, while his leadership in grassroots advocacy resulted in successful millage campaigns for both Bloomfield Hills and CMPL. Currently serving as an ALA Policy Corps Fellow and candidate for ALA Treasurer 2025-2028, he continues to advance library services while managing CMPL's $14.3M Main Library renovation project. His contributions to the field have earned numerous recognitions, including Michigan Library Association's Librarian of the Year and Library Journal Mover & Shaker status, demonstrating his commitment to innovative library leadership and community service.
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Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.