Foundational Skills for Communicating About Health
Discover advanced strategies for delivering clear health information and building effective communication channels across diverse healthcare settings.
Discover advanced strategies for delivering clear health information and building effective communication channels across diverse healthcare settings.
This course provides essential skills for effective health communication, applicable to both oral and written formats. Designed for health professionals at all levels, it covers audience analysis, goal setting, message crafting, and storytelling techniques. Learners will develop the ability to tailor communications for different audiences, create clear messages, and use narrative structures to convey health information effectively. The course is valuable for public health professionals, clinicians, health advocates, and researchers seeking to enhance their communication skills in professional, patient, and public contexts.
4.7
(116 ratings)
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English
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What you'll learn
Define and analyze target audiences for effective health communication
Select appropriate communication goals based on audience analysis
Craft clear and concise core messages for health communication efforts
Use narrative structures to support communications about health topics
Apply plain language principles to improve clarity in health messages
Develop skills in creating advocacy materials such as one-page briefs
Skills you'll gain
This course includes:
2.5 Hours PreRecorded video
22 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 5 modules in this course
This course provides foundational skills for effective health communication, essential for professionals across various health domains. It covers key aspects of communication design, including audience analysis, goal setting, message development, and storytelling techniques. The curriculum is structured to help learners tailor their communications for different audiences, craft clear and impactful messages, and utilize narrative structures to convey health information effectively. Participants will explore both written and oral communication strategies, learn to use plain language, and practice creating advocacy materials. The course also covers important considerations in nonverbal communication and provides practical experience through peer-reviewed assignments.
Week 1
Module 1 · 2 Hours to complete
Week 2
Module 2 · 2 Hours to complete
Week 3
Module 3 · 2 Hours to complete
Week 4
Module 4 · 3 Hours to complete
Week 5
Module 5 · 4 Hours to complete
Fee Structure
Payment options
Financial Aid
Instructor
Advancing Health Decision-Making through Behavioral Science
Brian J. Zikmund-Fisher, PhD, is an Associate Professor in the Department of Health Behavior and Health Education at the University of Michigan (UM) School of Public Health, as well as a Research Associate Professor in the Department of Internal Medicine. He is also a member of the UM Institute for Healthcare Policy and Innovation and a leader at the UM Center for Bioethics and Social Sciences in Medicine. With a Ph.D. in Behavioral Decision Theory from Carnegie Mellon University, Zikmund-Fisher employs his interdisciplinary expertise to explore the factors influencing individuals' ability to use data for making informed health and medical decisions that align with their values. He develops and teaches graduate courses on health risk communication, effective message design, and communication fundamentals. His research intersects with his teaching, focusing on designing visual displays that enhance public understanding of health information, the impact of numeracy on health data interpretation, and the effectiveness of narrative in communication. Notably, he created iconarray.com, a free online tool for generating icon array risk graphics. His research interests span various topics, including laboratory test results, medication choices, vaccination, genetic testing, dioxin exposure, and cancer prevention, treatment, and survivorship.
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4.7 course rating
116 ratings
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.