Data Collection: Online, Telephone and Face-to-face
Master survey data collection methods across multiple modes, from traditional interviews to emerging digital platforms.
Master survey data collection methods across multiple modes, from traditional interviews to emerging digital platforms.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Survey Data Collection and Analytics Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.6
(332 ratings)
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English
پښتو, বাংলা, اردو, 2 more
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What you'll learn
Compare pros and cons of different survey data collection methods
Understand key concepts in survey methodology
Evaluate emerging data collection modes and sources
Analyze survey errors and their impact on data quality
Design effective mixed-mode survey strategies
Skills you'll gain
This course includes:
10.5 Hours PreRecorded video
5 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This comprehensive course explores various methods of survey data collection, including traditional face-to-face interviews, telephone surveys, and modern online approaches. Students learn about the impact of different data collection modes on survey errors, including measurement, nonresponse, and coverage errors. The curriculum covers both classical and emerging techniques, from paper questionnaires to mobile web surveys and social media data collection. Special emphasis is placed on understanding the tradeoffs between different survey methods and their effects on data quality.
Introduction, Classic Modes of Survey Data Collection
Module 1 · 4 Hours to complete
Self-administration, Online Data Collection
Module 2 · 4 Hours to complete
Interviewers and Interviewing
Module 3 · 5 Hours to complete
Emerging modes, new data sources
Module 4 · 6 Hours to complete
Fee Structure
Instructor
Research Professor, Survey Methodology
Frederick Conrad is a survey methodologist and psychologist on the faculty at the University of Michigan, where he directs the Michigan Program in Survey Methodology in the Institute for Social Research, and at the University of Maryland in the Joint Program in Survey Methodology. His research interests generally concern the impact of psychological processes on the quality of data from surveys. For example he has recently investigated how web surveys can be designed to reduce respondent short cuts and explored the impact of text message surveys on disclosure of sensitive information. Conrad has taught classroom versions of this course for many years.
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4.6 course rating
332 ratings
Frequently asked questions
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