Becoming a Social Entrepreneur: Getting Started

Michael Gordon is the Arthur F. Thurnau Professor of Social Entrepreneurial Studies at the Ross School of Business, University of Michigan, where he specializes in teaching social entrepreneurship and finance aimed at societal good. Recognized as one of the university's outstanding teachers, he has extensive experience in helping organizations worldwide tackle various societal issues. He is the author of three books on social entrepreneurship, including Becoming a Social Entrepreneur: Starting Out, Scaling Up, Staying True, which serves as the basis for his Coursera course. This book provides an in-depth exploration of social entrepreneurship through detailed interviews with over 100 individuals from six continents, sharing their insights and experiences in addressing significant societal challenges. Michael Gordon's work emphasizes the lessons learned by social entrepreneurs, offering guidance and encouragement to those embarking on similar paths. He actively engages with Coursera students through his dedicated website, where he shares additional resources and support.