Strategic Brand Development for Global Markets
Learn comprehensive strategies for developing and managing brands in global middle-class markets through strategic innovation and market analysis.
Learn comprehensive strategies for developing and managing brands in global middle-class markets through strategic innovation and market analysis.
This course equips product managers with advanced techniques for strategic brand development in global markets. Students learn to analyze market dynamics, create effective brand positioning strategies, and navigate complex international business environments. The curriculum covers integrated value chains, cross-border brand messaging, and innovative marketing approaches using tools like Jobs-To-Be-Done and Business Model Canvas. Through practical case studies and real-world applications, participants develop skills in crafting brand strategies that resonate with the global middle class while maintaining brand integrity across diverse markets and regulatory environments.
Instructors:
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What you'll learn
Develop comprehensive brand strategies aligned with global market trends
Master customer analysis and targeting for diverse international markets
Navigate complex global market challenges and opportunities
Create compelling brand identities that resonate with target audiences
Implement innovative technologies and strategies for brand growth
Build effective partnerships and value networks across global markets
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, Exams
Access on Mobile, Tablet, Desktop
Limited Access access
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Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 4 modules in this course
The course provides comprehensive training in strategic brand development for global markets, focusing on the growing middle class. Students learn to analyze market dynamics, create effective brand positioning strategies, and navigate complex international business environments. The curriculum covers key areas including integrated value chains, cross-border brand messaging, and innovative marketing approaches. Through practical frameworks and real-world applications, participants develop skills in crafting brand strategies that resonate across diverse markets while maintaining brand integrity.
Foundations of Global Brand Strategy
Module 1
Crafting Marketing Strategies for Global Audiences
Module 2
Expanding Brand Reach Through Value Networks
Module 3
Global Strategies for Innovation and Development
Module 4
Fee Structure
Instructors
-1746716331194.webp&w=256&q=75)
13 Courses
Leading Expert in Project Management Education and Agile Methodologies
John Johnson serves as Professional Programs Manager at the University of Maryland's Project Management Center for Excellence, where he combines expertise in agile methodologies with extensive program management experience. After building his career as a CTO and Senior Agile Project Manager at organizations including IBM and Booz Allen Hamilton, he has established himself as a key innovator in project management education. His work spans multiple areas including leading the center's three pillars: Academic Excellence, Outreach and Professional Development, and Research, while managing one of the largest project management MOOC programs with over 450,000 enrolled learners worldwide
3 Courses
Leading Expert in Geopolitical Strategy and Business Innovation
Dr. Thomas P.M. Barnett serves as Principal Business Strategist at Throughline Inc. and lecturer at the University of Maryland's Department of Civil and Environmental Engineering, where he combines geopolitical expertise with business strategy. After completing his PhD in Political Science from Harvard University, he has established himself as an influential voice in national security and global strategy, notably through his New York Times bestseller "The Pentagon's New Map." His career spans significant roles in national security, including positions at the U.S. Naval War College and the Department of Defense's Office of Force Transformation. Through his work at Throughline, he advises senior leadership worldwide on future-focused strategies across financial, energy, agriculture, defense, supply chain, and higher education sectors. His expertise particularly shines in mapping future trends and strategic planning, demonstrated through his work with the Broad Framing Initiative and various global advisory roles. Currently based in Ohio, he continues to advance strategic thinking while working with visionary leaders across multiple sectors, bringing his extensive experience in network-centric warfare and global strategy to bear on contemporary challenges.
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