Master advanced communication skills using Aristotle's persuasion triad to effectively lead and influence stakeholders in program and project management.
Master advanced communication skills using Aristotle's persuasion triad to effectively lead and influence stakeholders in program and project management.
This comprehensive course goes beyond basic project management communication skills to teach advanced persuasion techniques for program and project managers. Drawing on Aristotle's rhetorical triad of ethos, pathos, and logos, students learn to balance logic, emotion, and presence in their communications. The curriculum covers establishing trust, creating emotional impact, and building psychological safety in both in-person and virtual environments. Designed for professionals managing complex projects and teams, the course emphasizes practical techniques for persuasive communication that drives program success.
4.6
(9 ratings)
Instructors:
English
Arabic, German, English, 9 more
What you'll learn
Apply Aristotle's rhetorical triad to create persuasive communications
Establish a compelling and trustworthy leadership presence
Craft messages with emotional impact for better stakeholder engagement
Build psychological safety within project teams and stakeholder relationships
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, Exams
Access on Mobile, Tablet, Desktop
Limited Access access
Shareable certificate
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There are 4 modules in this course
The course focuses on developing advanced communication and persuasion skills essential for program and project managers. Students learn to apply Aristotle's rhetorical triad to create compelling communications that balance logic, emotion, and presence. The curriculum covers establishing trust and credibility, crafting emotionally impactful messages, building psychological safety within teams, and effectively communicating in both traditional and digital environments. Special emphasis is placed on practical application of these concepts in program and project management contexts.
Rhetorical Communication Fundamentals
Module 1
Professional Presence Development
Module 2
Emotional Intelligence in Communication
Module 3
Team Psychological Safety
Module 4
Fee Structure
Instructor

18 Courses
Leading Expert in Learning Innovation and Project Management
Dr. Bill Brantley serves as President and Chief Learning Officer of Brantley Advanced Social Sciences Applications (BAS2A), bringing over two decades of experience in organizational development and digital learning innovation. After completing multiple advanced degrees including a PhD in Public Policy and Management, MBA in Project Management, and Master's degrees in Political Management and Education, he has established himself as a pioneering voice in workforce development and project management education. His work spans government service and academia, including roles as Senior Training Specialist at the U.S. Navy Inspector General Office and program manager at the U.S. Patent and Trademark Office. Through his faculty positions at the University of Maryland and University of Louisville, he has developed nine award-winning MOOCs reaching over 10,000 international students, focusing on project management communication and digital transformation. His expertise is demonstrated through more than fifty professional certifications, including credentials in project management, agile coaching, HR management, and data science, along with extensive training in leadership coaching. As author of "The Persuasive Project Manager" and "Four Scenarios for the Future of the Federal Government," he continues to advance organizational learning while developing innovative approaches to workforce development. His achievements include recognition as Training Magazine's 2019 Emerging Training Leader and successful implementation of major training initiatives across federal agencies.
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Frequently asked questions
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