Learn strategic approaches to global business amid geopolitical tensions, focusing on market penetration and regional influence in superpower competition.
Learn strategic approaches to global business amid geopolitical tensions, focusing on market penetration and regional influence in superpower competition.
This comprehensive course examines how businesses can navigate the complex landscape of global markets amid intensifying superpower competition. Students learn to analyze geopolitical risks, adapt globalization strategies, and integrate supply chains while respecting cultural nuances. The course covers emerging regional economic spheres, cyber boundaries, market penetration strategies, and operational adjustments needed for demographic shifts and climate change impacts. Special attention is given to understanding how superpower brand wars affect international business operations and market access.
Instructors:
English
English
What you'll learn
Analyze emerging regional economic spheres of influence
Develop strategies for market penetration across different regions
Understand impact of demographic shifts on global operations
Navigate climate change effects on business operations
Implement effective cross-cultural business strategies
Adapt operations for digital transformation
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, Exams
Access on Mobile, Tablet, Desktop
Limited Access access
Shareable certificate
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There are 4 modules in this course
The course provides a thorough analysis of global market dynamics in the context of superpower competition. It explores political regimes, military and economic influence networks, and regional market characteristics across eight world regions. Students learn about trade centrality, investment flows, and strategic market considerations. The curriculum covers specific regional strategies, brand competition, and success stories from different global markets, with particular focus on navigating geopolitical boundaries and cultural differences.
Geo-Political Environment for Superpower Brand Wars
Module 1
Trade and Investment Spheres of Superpower Competition
Module 2
Region-by-Region Guide to Superpower Brand Competition
Module 3
Navigating Global Categories
Module 4
Fee Structure
Payment options
Financial Aid
Instructor

3 Courses
Leading Expert in Geopolitical Strategy and Business Innovation
Dr. Thomas P.M. Barnett serves as Principal Business Strategist at Throughline Inc. and lecturer at the University of Maryland's Department of Civil and Environmental Engineering, where he combines geopolitical expertise with business strategy. After completing his PhD in Political Science from Harvard University, he has established himself as an influential voice in national security and global strategy, notably through his New York Times bestseller "The Pentagon's New Map." His career spans significant roles in national security, including positions at the U.S. Naval War College and the Department of Defense's Office of Force Transformation. Through his work at Throughline, he advises senior leadership worldwide on future-focused strategies across financial, energy, agriculture, defense, supply chain, and higher education sectors. His expertise particularly shines in mapping future trends and strategic planning, demonstrated through his work with the Broad Framing Initiative and various global advisory roles. Currently based in Ohio, he continues to advance strategic thinking while working with visionary leaders across multiple sectors, bringing his extensive experience in network-centric warfare and global strategy to bear on contemporary challenges.
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