Marketing Innovation: Strategy to Market Success

Lola Koiki has established herself as a distinguished technology leader, currently serving as Product Lead for Google Assistant's Natural Language AI Platform since October 2022, following an impressive career at Capital One where she held various senior product management roles. Her expertise spans emerging payments, real-time payment systems, and enterprise-wide payment infrastructure modernization. As a faculty member at the University of Maryland's A. James Clark School of Engineering, she teaches courses in marketing high-technology products and innovations, having impacted over 500 undergraduate students who have gone on to successful ventures and startups. Her academic credentials include a Masters in Information Systems Management from Carnegie Mellon University and a BS in Marketing and Supply Chain Management from the University of Maryland. Beyond her corporate and academic roles, she demonstrates her commitment to social impact through her partnership at PoyntFour, a Product Management and Delivery Consultancy focusing on pre-seed startups and government agencies, and through her volunteer work with organizations like The Neighborhood Well and Acts1038, supporting unstably housed individuals and immigrant career development in the DC area. Her teaching portfolio includes significant contributions to the Innovation and Entrepreneurship Professional Certificate program and the MOOC on Marketing Innovative Products and Services, where she shares her expertise in product strategy, go-to-market strategies, and growth tactics.