Digital Transformation Strategy
Master key concepts in digital strategy and innovation to leverage emerging technologies and reach new markets effectively.
Master key concepts in digital strategy and innovation to leverage emerging technologies and reach new markets effectively.
This comprehensive course combines insights from business and engineering to help you navigate digital transformation. Learn how to develop effective digital strategies, understand technological disruption, and implement digital marketing solutions. The curriculum covers essential concepts in information systems architecture, innovation strategies, and emerging technologies. Students will master both inbound and outbound digital marketing techniques, understand customer journey mapping, and learn to leverage social media for business growth. The course provides practical frameworks for innovating business models and reaching new markets through digital channels.
Instructors:
English
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What you'll learn
Analyze how digital technologies transform markets and organizations
Develop effective digital marketing strategies across channels
Evaluate emerging technologies and their business impact
Implement customer-centric digital transformation initiatives
Optimize marketing campaigns using data and analytics
Leverage social media for business growth
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, Exams
Access on Mobile, Tablet, Desktop
Limited Access access
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There are 5 modules in this course
This course provides a comprehensive understanding of digital transformation strategy focusing on both technological and business aspects Students learn to analyze digital disruption develop innovative strategies and implement effective digital marketing approaches The curriculum combines insights from business and engineering perspectives to help organizations navigate technological change and reach new markets
Digital Disruption and Transformation
Module 1
Technology Architecture and Innovation
Module 2
Emerging Technologies Strategy
Module 3
Digital Marketing and Customer Engagement
Module 4
Digital Strategy Implementation
Module 5
Fee Structure
Instructor
1 Course
Distinguished Leadership in Digital Innovation and Information Systems
Dr. Il-Horn Hann serves as Professor of Information Systems at the Robert H. Smith School of Business, University of Maryland, where he teaches Managing Digital Business Markets and coordinates the DBA Program in Information Systems. His research focuses on the intersection of digital innovations and markets, with significant contributions to understanding digital platforms, online privacy, and open source software development. His academic credentials include both an MA and PhD from the Wharton School of the University of Pennsylvania.
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Frequently asked questions
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