Learn to create compelling data-driven stories and presentations that persuade decision makers and engage customers.
Learn to create compelling data-driven stories and presentations that persuade decision makers and engage customers.
This comprehensive course teaches the art of transforming data into persuasive narratives using the ABT (And, But, Then) Framework. Students learn to combine data analysis with storytelling techniques to create impactful presentations and visualizations. The curriculum covers data exploration, narrative development, presentation design, and customer training strategies. Participants master the skills needed to communicate complex data insights effectively and drive digital transformation initiatives through persuasive storytelling.
4.3
(6 ratings)
10,106 already enrolled
Instructors:
English
English
What you'll learn
Create powerful data-driven stories using the ABT Framework
Develop effective data visualizations and presentations
Master persuasive communication techniques with data
Design engaging customer training programs
Implement strategic presentation methods for decision makers
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, Exams
Access on Mobile, Tablet, Desktop
Limited Access access
Shareable certificate
Closed caption
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
Created by
Provided by

Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.





There are 4 modules in this course
The course focuses on combining data analysis with storytelling to create compelling business presentations. Students learn about narrative frameworks, data visualization techniques, persuasion strategies, and customer training methods. The curriculum emphasizes practical applications in digital transformation and business communication.
Storytelling with Data
Module 1
Building Good Data Presentations
Module 2
Persuading with Data
Module 3
Customer Training
Module 4
Fee Structure
Instructor

18 Courses
Leading Expert in Learning Innovation and Project Management
Dr. Bill Brantley serves as President and Chief Learning Officer of Brantley Advanced Social Sciences Applications (BAS2A), bringing over two decades of experience in organizational development and digital learning innovation. After completing multiple advanced degrees including a PhD in Public Policy and Management, MBA in Project Management, and Master's degrees in Political Management and Education, he has established himself as a pioneering voice in workforce development and project management education. His work spans government service and academia, including roles as Senior Training Specialist at the U.S. Navy Inspector General Office and program manager at the U.S. Patent and Trademark Office. Through his faculty positions at the University of Maryland and University of Louisville, he has developed nine award-winning MOOCs reaching over 10,000 international students, focusing on project management communication and digital transformation. His expertise is demonstrated through more than fifty professional certifications, including credentials in project management, agile coaching, HR management, and data science, along with extensive training in leadership coaching. As author of "The Persuasive Project Manager" and "Four Scenarios for the Future of the Federal Government," he continues to advance organizational learning while developing innovative approaches to workforce development. His achievements include recognition as Training Magazine's 2019 Emerging Training Leader and successful implementation of major training initiatives across federal agencies.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.