The Theory of the Firm

Dr. José J. Vázquez-Cognet is a Clinical Professor at the University of Illinois Urbana-Champaign, where he teaches one of the largest Economics courses in the country, accommodating 925 students. He has also gained significant recognition through his highly popular online course, "Principles of Microeconomics," on Coursera, which has attracted over 100,000 registrations in the past five years. Additionally, Dr. Vázquez serves as the Director of the Teaching Academy for the School of Liberal Arts and Sciences and has received several teaching awards, including the Outstanding Teacher of Freshmen Award.In his academic career, Dr. Vázquez has co-created FlipIt Economics, a multimedia platform designed to enhance student preparation for class, in collaboration with Eric Chiang from Florida Atlantic University. His research interests include mental attention and student motivation, particularly exploring how curiosity can incentivize learning. He has published various works in academic journals and presented at numerous conferences. Dr. Vázquez teaches courses such as "Market Equilibrium, Government Policy & Elasticity," "Microeconomics Principles," and "The Theory of the Firm," making substantial contributions to economics education at both the undergraduate and graduate levels.