Introduction to Business Analytics: Communicating with Data
Master the art and science of data visualization and storytelling for effective business communication. Perfect for beginners.
Master the art and science of data visualization and storytelling for effective business communication. Perfect for beginners.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Business Data Management and Communication Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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English
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What you'll learn
Identify and use appropriate data visualization tools
Create effective and engaging data stories
Apply visualization best practices and principles
Evaluate and improve data presentations
Develop compelling business communications
Transform complex data into clear insights
Skills you'll gain
This course includes:
2.4 Hours PreRecorded video
5 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This comprehensive course teaches students how to effectively communicate business insights through data visualization. The curriculum covers the fundamentals of data storytelling, from understanding visualization history to creating impactful presentations. Students learn to identify appropriate analytical tools, collect and analyze data, and create compelling visualizations. The course emphasizes both theoretical principles and practical applications, teaching students to make data-driven decisions and present findings in clear, engaging ways.
Pictures You See With Your Brain
Module 1 · 6 Hours to complete
Working Fast and Thinking Slow
Module 2 · 2 Hours to complete
Finding Your Data Story
Module 3 · 2 Hours to complete
Getting Your Story Across
Module 4 · 3 Hours to complete
Fee Structure
Instructors
Adjunct Instructor of Business Administration
Kevin Hartman is an accomplished professional in the field of business analytics and digital marketing, currently serving as the Head of Analytics for the Consumer, Government, and Entertainment sectors at Google since 2015. He holds an MBA from the University of Chicago, earned in 1998, and has extensive teaching experience as an adjunct instructor at both the University of Illinois at Urbana-Champaign and the University of Notre Dame Mendoza College of Business. His teaching focuses on courses such as Digital Marketing Analytics and Introduction to Business Analytics, where he equips students with essential skills in data collection, analysis, and visualization for real-world applications. Additionally, Hartman is actively involved in advisory roles for the Notre Dame Executive Business Council and has held various positions in analytics and consulting prior to his current role at Google.
Assistant Professor of Business Administration and John M. Jones Fellow of Marketing and Deloitte Scholar
Unnati Narang is an Assistant Professor of Business Administration and the John M. Jones Fellow of Marketing at the Gies College of Business, University of Illinois Urbana-Champaign. With a Ph.D. in Marketing from Mays Business School, Texas A&M University, she has established herself as a prominent figure in the field of marketing, focusing on mobile and location marketing, consumer mobility, and engagement in digital environments. Her research examines how interactions with mobile technologies influence consumer behavior in both online and offline retail contexts, utilizing methods such as causal modeling, econometrics, and machine learning.In addition to her research pursuits, Professor Narang is dedicated to teaching courses that bridge data analytics and marketing, including "Applying Data Analytics in Marketing" and "Introduction to Business Analytics: Communicating with Data." Her commitment to fostering an inclusive and engaging learning environment has earned her recognition as one of the best undergraduate professors. Unnati's innovative approach to education combines real-world applications with academic rigor, preparing her students for success in a rapidly evolving business landscape.
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