Global Marketing: Building Iconic Brands

Dr. Carlos J. Torelli serves as Professor of Marketing, Head of the Department of Business Administration, and Anthony J. Petullo Professor of Business Administration at the University of Illinois Urbana-Champaign. His distinguished career combines academic excellence with significant industry experience, including roles as Marketing Vice President at Citibank N.A. and consulting work with ExxonMobil. After earning his PhD in Business Administration from UIUC in 2007, he has established himself as a leading authority in global branding, cross-cultural consumer behavior, and persuasion. His research, cited over 2,700 times, has been published in prestigious journals including the Journal of Consumer Research and Journal of Marketing. He is the author of influential books including "Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization." His work on cultural factors in consumer behavior and brand management has earned him significant recognition in the field, while his leadership roles include serving as Executive Director of Executive Education (2017-2020) and Center for Professional Responsibility faculty fellow (2016-2019). His academic journey includes degrees from Andres Bello Catholic University (BE), Simon Bolivar University (MBE), and Marquette University (MBA), bringing a truly global perspective to his research and teaching.