Digital Media and Marketing Principles
Learn how digital technologies transform marketing communications and deliver strategic messages to the right audience.
Learn how digital technologies transform marketing communications and deliver strategic messages to the right audience.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Digital Marketing Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.4
(2,845 ratings)
1,04,138 already enrolled
Instructors:
English
বাংলা, اردو, Tiếng Việt, 2 more
Powered by
What you'll learn
Understand digital technologies' impact on marketing communications
Develop strategic digital marketing campaigns
Master social and mobile media marketing principles
Implement programmatic advertising strategies
Create effective content marketing plans
Leverage emerging technologies for marketing
Skills you'll gain
This course includes:
4.6 Hours PreRecorded video
28 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Closed caption
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
Created by
Provided by
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 4 modules in this course
This comprehensive course explores the impact of digital technologies on marketing communications in the Digital Revolution era. Students learn about strategic communication processes, digital media technologies, and modern marketing strategies. The curriculum covers key areas including programmatic advertising, search marketing, social media marketing, mobile marketing, and emerging technologies like AI and IoT. Through practical examples and expert interviews, students develop a deep understanding of how to leverage digital channels for effective marketing communication.
Course Overview and The Changing Landscape
Module 1 · 5 Hours to complete
Key Processes and Core Strategies
Module 2 · 3 Hours to complete
Smart and Social Media Channels
Module 3 · 4 Hours to complete
Mobile Media and Beyond the Screens
Module 4 · 6 Hours to complete
Fee Structure
Instructor
Professor of Digital Media, Head of the Charles H. Sandage Department of Advertising in the College of Media, Affiliated Professor of Business Administration
Mike Yao is a distinguished Professor of Digital Media and Head of the Charles H. Sandage Department of Advertising at the University of Illinois Urbana-Champaign. With a dual appointment as an Affiliated Professor of Business Administration, he blends interdisciplinary expertise to deliver cutting-edge insights in digital marketing, media strategies, and advertising principles. His academic leadership and innovative teaching approach empower students to thrive in the rapidly evolving digital landscape.Professor Yao’s courses, offered in both English and Arabic, reflect his commitment to global accessibility and inclusivity. By bridging theory with practice, he provides learners with practical tools to navigate and excel in the dynamic world of digital media and marketing. As an educator and thought leader, he continues to shape the future of digital advertising and media education.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
4.4 course rating
2,845 ratings
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.