Digital Content Planning and Management
Master digital content strategy: Learn to plan, create, and manage effective content for marketing success.
Master digital content strategy: Learn to plan, create, and manage effective content for marketing success.
This practical course on Digital Content Planning and Management is designed for current career professionals in marketing, advertising, social media, or public relations. You'll learn how to build a real-world content strategy and execute it effectively. The course covers the basics of digital content management, content audits, audience analysis, content planning, and governance. You'll gain skills in inventorying, creating, analyzing, and managing content for companies of any scale, as well as implementing these systems across organizations. By the end of the course, you'll understand how to create, manage, review, and govern digital content for successful marketing campaigns.
4.5
(22 ratings)
4,376 already enrolled
Instructors:
English
پښتو, বাংলা, اردو, 3 more
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What you'll learn
Understand the basics of digital content management and its importance in marketing
Conduct effective content audits and analyze audience needs
Develop comprehensive content marketing plans tailored to specific audiences
Implement strategies for creating, sustaining, and maintaining high-quality content
Utilize digital asset management techniques to optimize content resources
Apply content governance principles to ensure consistency and effectiveness
Skills you'll gain
This course includes:
2.6 Hours PreRecorded video
11 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 5 modules in this course
This comprehensive course on Digital Content Planning and Management equips professionals with the essential skills to excel in today's digital marketing landscape. Designed for those currently working in marketing, advertising, social media, or public relations, the course offers a practical approach to building and executing effective content strategies. Students will delve into the fundamentals of digital content management, exploring topics such as content audits, audience analysis, content planning, and governance. The curriculum covers the entire content lifecycle, from creation to distribution and measurement. Participants will learn how to inventory existing content, identify audience needs, create engaging content, and implement robust management systems. The course also addresses the crucial aspects of digital asset management and content governance, ensuring that students can maintain consistency and quality across all digital platforms. By the end of the course, learners will have developed a solid foundation in digital content strategy and the practical skills to implement it in real-world scenarios.
Course Orientation
Module 1 · 1 Hours to complete
Basics of Digital Content Management
Module 2 · 3 Hours to complete
Digital Content Audits
Module 3 · 4 Hours to complete
Digital Content Planning
Module 4 · 1 Hours to complete
Digital Content Governance
Module 5 · 2 Hours to complete
Fee Structure
Payment options
Financial Aid
Instructor
Expert in Social Media Strategy and Marketing
Marisa Peacock is a Lecturer at the University of Illinois Urbana-Champaign and the founder of Strategic Peacock, a social media consultancy established in 2010. As the chief strategist of her firm, she specializes in helping organizations develop and execute online strategies that effectively target their audiences with relevant information through appropriate media channels. Prior to founding Strategic Peacock, Marisa gained valuable experience in crafting web, social media, and multimedia marketing strategies for non-profits, small businesses, and independent schools. She is an accomplished speaker, having presented at numerous marketing and media conferences such as the Home Furnishings Association and Luxury Travel Exchange, where she shares her insights on social media, customer experience, and optimizing online presence for businesses of all sizes. Through her work in both academia and consultancy, Marisa Peacock plays a significant role in advancing understanding of digital marketing strategies in today's dynamic business environment.
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4.5 course rating
22 ratings
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.