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Customer Insights: Quantitative Techniques for New Products
Master quantitative marketing research for new product development. Learn concept testing, conjoint analysis, and market forecasting.
Course Cost
₹ 2,699
Beginner
Skill Level
12 Hours
Self-paced lessons
This course delves into quantitative marketing research techniques for assessing new product opportunities. Led by James Lenz, it covers the entire new product development (NPD) process, from idea generation to market forecasting. You'll learn design thinking, concept testing, conjoint analysis, and test marketing processes. The course emphasizes practical applications, including survey development, data analysis for pricing and positioning, and sales forecasting. Through authentic business situations and expert interviews, you'll gain hands-on experience in evaluating consumer responses, quantifying customer benefits, and estimating market potential for new products.
9,475 Enrolled
English
What you'll learn
Understand the new product development process and its challenges
Learn to generate and evaluate product ideas using quantitative techniques
Master concept testing and conjoint analysis for assessing customer preferences
Develop skills in survey design and data analysis for product positioning
Gain proficiency in estimating market size and sales potential for new products
Apply design thinking principles to creative problem-solving in product development
Understand risk reduction approaches in new product development
Learn to create credible sales forecasts for business cases
Skills you'll gain
This course includes:
3 Hours PreRecorded video
7 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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There are 5 modules in this course
This course provides a comprehensive overview of quantitative techniques for new product development and customer insights. Students will learn the entire process from idea generation to market forecasting. The curriculum covers design thinking, concept testing, conjoint analysis, and test marketing processes. Participants will develop practical skills in survey creation, data analysis for pricing and positioning, and sales forecasting. The course emphasizes real-world applications through authentic business situations and expert interviews, preparing students to make data-driven decisions in product development and marketing.
Welcome
Module 1 · 2 Hours to complete
Idea Generation
Module 2 · 2 Hours to complete
Concept Testing
Module 3 · 2 Hours to complete
Test Marketing Processes
Module 4 · 2 Hours to complete
Estimating the Size of the Market
Module 5 · 3 Hours to complete
Fee Structure
Payment options
Financial Aid
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
9,552
Students
1
Course
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.