Customer Insights: New Product Dev
Learn tools for gathering customer insights to identify and develop new product opportunities in this 11-hour course.
Learn tools for gathering customer insights to identify and develop new product opportunities in this 11-hour course.
Dive into the world of customer insights and new product development with this comprehensive course. Over 11 hours, you'll master the tools and processes for gathering valuable customer insights to identify and develop innovative product opportunities. Through five integrated modules and hands-on project experiences, you'll learn to turn customer needs into groundbreaking new products. The course covers essential topics like analyzing business situations, understanding reasons for product successes and failures, and applying creativity in product development. You'll explore qualitative and quantitative research methods, learn to identify customer needs using the Voice of the Customer method, and delve into design thinking and customer journey mapping. By the end of this course, you'll have the knowledge and skills to drive innovation in new product development based on deep customer understanding.
4.4
(101 ratings)
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English
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What you'll learn
Identify and analyze reasons for new product successes and failures
Apply creativity techniques in developing new product ideas
Understand the stages of new product development and customer knowledge requirements
Use qualitative and quantitative research methods to gather customer insights
Apply the Voice of the Customer method to identify customer needs and expectations
Create customer personas and journey maps using design thinking principles
Skills you'll gain
This course includes:
3.45 Hours PreRecorded video
2 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 5 modules in this course
This course provides a comprehensive introduction to customer insights and new product development. Students will learn essential tools and processes for gathering customer insights to identify and develop innovative product opportunities. The curriculum covers analyzing business situations, understanding product successes and failures, applying creativity in product development, and exploring qualitative and quantitative research methods. Key topics include the Voice of the Customer method, design thinking, and customer journey mapping. Through integrated modules and hands-on projects, learners will gain practical skills to turn customer needs into successful new products.
Orientation and Introduction to the Case Study Method
Module 1 · 3 Hours to complete
What Makes a Great New Product
Module 2 · 1 Hours to complete
Product Development Customer Knowledge Requirement
Module 3 · 2 Hours to complete
Identifying the Voice of Your Customer
Module 4 · 2 Hours to complete
Design Thinking and Customer Journey Maps
Module 5 · 2 Hours to complete
Fee Structure
Payment options
Financial Aid
Instructor
Distinguished Professor Emeritus of Marketing
William Qualls is a Professor Emeritus of Marketing at the University of Illinois Urbana-Champaign, renowned for his significant contributions to the field of marketing and his dedication to mentorship. Throughout his academic career, Qualls has focused on understanding consumer behavior and the dynamics of marketing strategies, earning recognition for his research and publications in leading marketing journals. He is particularly noted for his role in fostering diversity within the marketing discipline, exemplified by the Williams-Qualls-Spratlen Multicultural Mentoring Award, which honors outstanding mentors who support underrepresented groups in academia. Qualls' commitment to education and mentorship has left a lasting impact on both his students and the broader marketing community, making him a respected figure in the field. His legacy continues to influence emerging scholars and practitioners as they navigate the complexities of marketing in a diverse and evolving marketplace.
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4.4 course rating
101 ratings
Frequently asked questions
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