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Customer Insights: New Product Dev
Learn tools for gathering customer insights to identify and develop new product opportunities in this 11-hour course.
Course Cost
₹ 2,699
Beginner
Skill Level
11 Hours
Self-paced lessons
Dive into the world of customer insights and new product development with this comprehensive course. Over 11 hours, you'll master the tools and processes for gathering valuable customer insights to identify and develop innovative product opportunities. Through five integrated modules and hands-on project experiences, you'll learn to turn customer needs into groundbreaking new products. The course covers essential topics like analyzing business situations, understanding reasons for product successes and failures, and applying creativity in product development. You'll explore qualitative and quantitative research methods, learn to identify customer needs using the Voice of the Customer method, and delve into design thinking and customer journey mapping. By the end of this course, you'll have the knowledge and skills to drive innovation in new product development based on deep customer understanding.
17,141 Enrolled
English
What you'll learn
Identify and analyze reasons for new product successes and failures
Apply creativity techniques in developing new product ideas
Understand the stages of new product development and customer knowledge requirements
Use qualitative and quantitative research methods to gather customer insights
Apply the Voice of the Customer method to identify customer needs and expectations
Create customer personas and journey maps using design thinking principles
Analyze business situations using the case study method
Translate customer needs into product requirements using tools like the House of Quality
Skills you'll gain
This course includes:
3.45 Hours PreRecorded video
2 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 5 modules in this course
This course provides a comprehensive introduction to customer insights and new product development. Students will learn essential tools and processes for gathering customer insights to identify and develop innovative product opportunities. The curriculum covers analyzing business situations, understanding product successes and failures, applying creativity in product development, and exploring qualitative and quantitative research methods. Key topics include the Voice of the Customer method, design thinking, and customer journey mapping. Through integrated modules and hands-on projects, learners will gain practical skills to turn customer needs into successful new products.
Orientation and Introduction to the Case Study Method
Module 1 · 3 Hours to complete
What Makes a Great New Product
Module 2 · 1 Hours to complete
Product Development Customer Knowledge Requirement
Module 3 · 2 Hours to complete
Identifying the Voice of Your Customer
Module 4 · 2 Hours to complete
Design Thinking and Customer Journey Maps
Module 5 · 2 Hours to complete
Fee Structure
Payment options
Financial Aid
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
4.6
22
Reviews
17,212
Students
1
Course
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.