Market Research and Analysis for Tech Industries
Master market research strategies and consumer behavior analysis for technology products and services.
Master market research strategies and consumer behavior analysis for technology products and services.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Marketing Strategy for Engineers and Technologists Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
Instructors:
English
Tiếng Việt
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What you'll learn
Design and manage market research programs
Analyze consumer and business buyer behaviors
Implement strategic market segmentation
Develop data-driven marketing strategies
Understand technology adoption patterns
Skills you'll gain
This course includes:
5.4 Hours PreRecorded video
7 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 6 modules in this course
This comprehensive course teaches engineers and technologists how to conduct effective market research and analysis in the technology sector. Students learn to understand consumer and business customer behaviors, manage market research programs, segment markets strategically, and develop effective marketing plans. The curriculum emphasizes practical application through case studies of both successful and failed tech deployments, covering topics from technology adoption lifecycles to behavioral economics. Special focus is placed on data-driven decision making and understanding the unique challenges of marketing technical products and innovations.
Introduction to Tech Marketing
Module 1 · 2 Hours to complete
How Marketing Makes and Breaks Tech Companies
Module 2 · 1 Hours to complete
Consumer Behavior and Markets
Module 3 · 2 Hours to complete
B2B Buyers and Markets
Module 4 · 3 Hours to complete
Market Research
Module 5 · 3 Hours to complete
The Data-Driven Organization
Module 6 · 5 Hours to complete
Fee Structure
Instructor
Teaching Assistant Professor
John Svoboda is a Teaching Assistant Professor at the University of Colorado Boulder, where he brings over 25 years of entrepreneurial and industry experience to his teaching. His diverse background spans consumer electronics, telecommunications, and commercial construction, having founded or played principal roles in four technology-driven startups based in Colorado. John holds an MS in Telecommunications from the University of Colorado, an MBA with concentrations in Finance and Entrepreneurship from UCLA's Anderson School, and a BA in Architecture from UC Berkeley.In his role at CU Boulder, Professor Svoboda teaches courses such as "Building and Pitching Marketing Campaigns in Tech Industries," "Digital Media and Strategic Planning in Technology Markets," and "Market Research and Analysis for Tech Industries." His courses are designed to equip students with the skills necessary to navigate the tech landscape effectively, focusing on practical applications of marketing strategies and market analysis. In addition to his academic work, John is currently a principal at a private technology development and commercialization firm, where he continues to apply his expertise in business development and strategic partnerships. Through his innovative teaching methods and real-world insights, John Svoboda is dedicated to preparing the next generation of leaders in the technology sector.
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