Market Research and Analysis for Tech Industries
Master market research strategies and consumer behavior analysis for technology products and services.
Course Cost
Free course
Beginner
Skill Level
16 Hours
Self-paced lessons
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Marketing Strategy for Engineers and Technologists Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
What you'll learn
Design and manage market research programs
Analyze consumer and business buyer behaviors
Implement strategic market segmentation
Develop data-driven marketing strategies
Understand technology adoption patterns
Skills you'll gain
This course includes:
5.4 Hours PreRecorded video
7 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Closed caption

Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.





There are 6 modules in this course
This comprehensive course teaches engineers and technologists how to conduct effective market research and analysis in the technology sector. Students learn to understand consumer and business customer behaviors, manage market research programs, segment markets strategically, and develop effective marketing plans. The curriculum emphasizes practical application through case studies of both successful and failed tech deployments, covering topics from technology adoption lifecycles to behavioral economics. Special focus is placed on data-driven decision making and understanding the unique challenges of marketing technical products and innovations.
Introduction to Tech Marketing
Module 1 · 2 Hours to complete
How Marketing Makes and Breaks Tech Companies
Module 2 · 1 Hours to complete
Consumer Behavior and Markets
Module 3 · 2 Hours to complete
B2B Buyers and Markets
Module 4 · 3 Hours to complete
Market Research
Module 5 · 3 Hours to complete
The Data-Driven Organization
Module 6 · 5 Hours to complete
Fee Structure
Reviews
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.



