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Market Research and Analysis for Tech Industries
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Market Research and Analysis for Tech Industries

Master market research strategies and consumer behavior analysis for technology products and services.

Course Cost

Free course

Beginner

Skill Level

16 Hours

Self-paced lessons

This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Marketing Strategy for Engineers and Technologists Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.

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What you'll learn

  • Design and manage market research programs

  • Analyze consumer and business buyer behaviors

  • Implement strategic market segmentation

  • Develop data-driven marketing strategies

  • Understand technology adoption patterns

Skills you'll gain

Market Research
Consumer Behavior Analysis
Data Analytics
Strategic Planning
Market Segmentation
Technology Adoption
B2B Marketing
Survey Design
Behavioral Economics
Marketing Strategy

This course includes:

5.4 Hours PreRecorded video

7 assignments

Access on Mobile, Tablet, Desktop

FullTime access

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Certificate

Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

CREATED BY

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PROVIDED BY

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Top companies offer this course to their employees

Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.

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There are 6 modules in this course

This comprehensive course teaches engineers and technologists how to conduct effective market research and analysis in the technology sector. Students learn to understand consumer and business customer behaviors, manage market research programs, segment markets strategically, and develop effective marketing plans. The curriculum emphasizes practical application through case studies of both successful and failed tech deployments, covering topics from technology adoption lifecycles to behavioral economics. Special focus is placed on data-driven decision making and understanding the unique challenges of marketing technical products and innovations.

Introduction to Tech Marketing

Module 1 · 2 Hours to complete

How Marketing Makes and Breaks Tech Companies

Module 2 · 1 Hours to complete

Consumer Behavior and Markets

Module 3 · 2 Hours to complete

B2B Buyers and Markets

Module 4 · 3 Hours to complete

Market Research

Module 5 · 3 Hours to complete

The Data-Driven Organization

Module 6 · 5 Hours to complete

Fee Structure

Reviews

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Faculties

These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.

Market Research and Analysis for Tech Industries

Beginner

Skill Level

16 Hours

Self-paced lessons

Course Cost

Free course

Completion

CERTIFICATE

Frequently asked Questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.