Managing the New Product Development Process

Dr. Michael J. Readey is the W. Edwards Deming Professor of Management at the University of Colorado Boulder, where he focuses on developing socially and environmentally responsible business leaders. He has a strong background in engineering management and sustainability, having taught numerous courses that include "Applied Sustainability Engineering," "Financial Forecasting and Reporting," and "Leading the Circular and Sustainable Business." His teaching emphasizes the integration of technology with critical social and environmental drivers, preparing students to tackle contemporary challenges in business.With a robust academic and professional history, Dr. Readey aims to equip the next generation with skills that promote cleaner air, water, and energy solutions. His courses are designed to foster innovation and strategic thinking in product development and sustainability, ensuring that students are well-prepared for leadership roles in a rapidly evolving global landscape.