First Steps in Making the Business Case for Sustainability

John Byrd serves as Senior Instructor at the University of Colorado Denver, where he combines his expertise in MBA finance with sustainable business practices. His unique background includes experience as a rafting guide in Utah and mountaineering guide in Colorado before transitioning to academia. His research focuses on corporate governance and sustainability, particularly examining how companies address climate change and carbon emissions. On Coursera, he leads the Business Sustainability Specialization, teaching courses such as "First Steps in Making the Business Case for Sustainability" and "Sustainable Business: Big Issues, Big Changes." His teaching approach integrates practical business principles with environmental sustainability, helping students understand the intersection of corporate success and environmental responsibility. Based in Durango, Colorado, he maintains an active outdoor lifestyle that informs his perspective on environmental sustainability. His work bridges the gap between traditional business practices and modern sustainability challenges, preparing future business leaders to address critical environmental issues while maintaining corporate profitability.