Digital Media and Strategic Planning in Technology Markets
Master digital marketing strategy and analysis for tech markets. Learn social media, SEO, and strategic planning.
Master digital marketing strategy and analysis for tech markets. Learn social media, SEO, and strategic planning.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Marketing Strategy for Engineers and Technologists Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
Instructors:
English
Tiếng Việt
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What you'll learn
Apply strategic planning tools to analyze tech markets
Develop comprehensive social media marketing strategies
Implement effective SEO and content marketing campaigns
Create targeted paid search and video marketing programs
Analyze competition and market substitutes
Skills you'll gain
This course includes:
4.8 Hours PreRecorded video
7 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 6 modules in this course
This comprehensive course focuses on digital media strategy and planning specifically for technology markets. Students learn to analyze competition, apply strategic planning tools, and develop effective digital marketing strategies. The curriculum covers key areas including social media marketing across major platforms, SEO and content marketing, paid search advertising, and email marketing. Through practical assignments and case studies, participants develop skills in creating and implementing digital marketing strategies tailored for tech industries.
Defining the Business Concept
Module 1 · 3 Hours to complete
Stress Testing: Analysis Tools and Practices
Module 2 · 2 Hours to complete
Choosing an Initial Strategy
Module 3 · 1 Hours to complete
SEO and Content Marketing
Module 4 · 4 Hours to complete
Social Media and Influencers
Module 5 · 3 Hours to complete
Paid Search, Video and Email Marketing
Module 6 · 4 Hours to complete
Fee Structure
Instructor
Teaching Assistant Professor
John Svoboda is a Teaching Assistant Professor at the University of Colorado Boulder, where he brings over 25 years of entrepreneurial and industry experience to his teaching. His diverse background spans consumer electronics, telecommunications, and commercial construction, having founded or played principal roles in four technology-driven startups based in Colorado. John holds an MS in Telecommunications from the University of Colorado, an MBA with concentrations in Finance and Entrepreneurship from UCLA's Anderson School, and a BA in Architecture from UC Berkeley.In his role at CU Boulder, Professor Svoboda teaches courses such as "Building and Pitching Marketing Campaigns in Tech Industries," "Digital Media and Strategic Planning in Technology Markets," and "Market Research and Analysis for Tech Industries." His courses are designed to equip students with the skills necessary to navigate the tech landscape effectively, focusing on practical applications of marketing strategies and market analysis. In addition to his academic work, John is currently a principal at a private technology development and commercialization firm, where he continues to apply his expertise in business development and strategic partnerships. Through his innovative teaching methods and real-world insights, John Svoboda is dedicated to preparing the next generation of leaders in the technology sector.
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Frequently asked questions
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