Digital Media and Strategic Planning in Technology Markets
Master digital marketing strategy and analysis for tech markets. Learn social media, SEO, and strategic planning.
Course Cost
Free course
Beginner
Skill Level
17 Hours
Self-paced lessons
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Marketing Strategy for Engineers and Technologists Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
What you'll learn
Apply strategic planning tools to analyze tech markets
Develop comprehensive social media marketing strategies
Implement effective SEO and content marketing campaigns
Create targeted paid search and video marketing programs
Analyze competition and market substitutes
Skills you'll gain
This course includes:
4.8 Hours PreRecorded video
7 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.





There are 6 modules in this course
This comprehensive course focuses on digital media strategy and planning specifically for technology markets. Students learn to analyze competition, apply strategic planning tools, and develop effective digital marketing strategies. The curriculum covers key areas including social media marketing across major platforms, SEO and content marketing, paid search advertising, and email marketing. Through practical assignments and case studies, participants develop skills in creating and implementing digital marketing strategies tailored for tech industries.
Defining the Business Concept
Module 1 · 3 Hours to complete
Stress Testing: Analysis Tools and Practices
Module 2 · 2 Hours to complete
Choosing an Initial Strategy
Module 3 · 1 Hours to complete
SEO and Content Marketing
Module 4 · 4 Hours to complete
Social Media and Influencers
Module 5 · 3 Hours to complete
Paid Search, Video and Email Marketing
Module 6 · 4 Hours to complete
Fee Structure
Reviews
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.



