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Digital Media and Strategic Planning in Technology Markets
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Digital Media and Strategic Planning in Technology Markets

Master digital marketing strategy and analysis for tech markets. Learn social media, SEO, and strategic planning.

Course Cost

Free course

Beginner

Skill Level

17 Hours

Self-paced lessons

This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Marketing Strategy for Engineers and Technologists Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.

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What you'll learn

  • Apply strategic planning tools to analyze tech markets

  • Develop comprehensive social media marketing strategies

  • Implement effective SEO and content marketing campaigns

  • Create targeted paid search and video marketing programs

  • Analyze competition and market substitutes

Skills you'll gain

Digital Marketing
Social Media Strategy
SEO
Content Marketing
Strategic Planning
Competitor Analysis
Google Ads
Market Research
SWOT Analysis
Business Strategy

This course includes:

4.8 Hours PreRecorded video

7 assignments

Access on Mobile, Tablet, Desktop

FullTime access

Shareable certificate

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Certificate

Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

CREATED BY

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PROVIDED BY

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Top companies offer this course to their employees

Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.

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There are 6 modules in this course

This comprehensive course focuses on digital media strategy and planning specifically for technology markets. Students learn to analyze competition, apply strategic planning tools, and develop effective digital marketing strategies. The curriculum covers key areas including social media marketing across major platforms, SEO and content marketing, paid search advertising, and email marketing. Through practical assignments and case studies, participants develop skills in creating and implementing digital marketing strategies tailored for tech industries.

Defining the Business Concept

Module 1 · 3 Hours to complete

Stress Testing: Analysis Tools and Practices

Module 2 · 2 Hours to complete

Choosing an Initial Strategy

Module 3 · 1 Hours to complete

SEO and Content Marketing

Module 4 · 4 Hours to complete

Social Media and Influencers

Module 5 · 3 Hours to complete

Paid Search, Video and Email Marketing

Module 6 · 4 Hours to complete

Fee Structure

Reviews

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Faculties

These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.

Digital Media and Strategic Planning in Technology Markets

Beginner

Skill Level

17 Hours

Self-paced lessons

Course Cost

Free course

Completion

CERTIFICATE

Frequently asked Questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.