Designing Effective Science Communication
Learn to create engaging science outreach activities using principles of human learning and diverse communication modalities.
Learn to create engaging science outreach activities using principles of human learning and diverse communication modalities.
This course equips scientists, science educators, and communicators with skills to design effective science communication strategies for diverse audiences, particularly the general public. It addresses the challenges of public engagement with scientific information and aims to improve science literacy. The curriculum covers principles of human learning, various communication modalities, and common pitfalls in science outreach. Learners will explore effective oral presentations, written communication, technology-based approaches, and artistic forms of science communication. The course emphasizes evidence-based practices and practical application, culminating in a capstone project where participants design their own science communication activity. By bridging the gap between scientific knowledge and public understanding, this course aims to enhance the impact and accessibility of scientific information in society.
4.6
(45 ratings)
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What you'll learn
Understand principles of human learning relevant to science communication
Develop effective strategies for oral presentations and public speaking
Craft engaging written content for diverse audiences
Utilize technology and social media for science outreach
Explore artistic approaches to communicating scientific concepts
Identify and avoid common pitfalls in science communication
Skills you'll gain
This course includes:
3.5 Hours PreRecorded video
1 quiz
Access on Mobile, Tablet, Desktop
FullTime access
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There are 5 modules in this course
This course provides a comprehensive introduction to effective science communication, designed for scientists, educators, and communicators seeking to enhance their outreach skills. The curriculum is structured into five modules, each focusing on a key aspect of science communication. Learners will explore the science of learning, principles of effective oral and written communication, technology-based approaches, and artistic forms of science outreach. The course emphasizes practical application, incorporating case studies, expert interviews, and hands-on activities. Participants will learn to identify and avoid common pitfalls in science communication while developing strategies to engage diverse audiences. The course culminates in a capstone project where learners design their own science communication activity, applying the principles and techniques learned throughout the course.
Connecting the Science of Learning to Science Communication
Module 1 · 2 Hours to complete
Speaking of Science: Oral Presentation
Module 2 · 1 Hours to complete
Writing Science: Written Communication
Module 3 · 2 Hours to complete
Decoding Science: Technology Based Communication
Module 4 · 1 Hours to complete
Creating Science: Artistic Forms of Communication
Module 5 · 2 Hours to complete
Fee Structure
Payment options
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Instructor
Research Faculty at the University of Colorado Boulder
Dr. Melanie Peffer holds both a BS and PhD in molecular biology from the University of Pittsburgh and completed a postdoctoral appointment in learning sciences at Georgia State University. As a faculty member at the University of Colorado Boulder, she integrates her expertise in molecular biology and learning sciences to explore how individuals learn, understand, and engage with biological content. Dr. Peffer is particularly interested in utilizing educational technologies, such as simulations and serious games, to assess knowledge and beliefs about science. She recently published "Biology Everywhere: How the Science of Life Matters to Everyday Life," which highlights the applications of biology in everyday experiences. Her courses include "Biology Everywhere Foundations," "Designing Effective Science Communication," and "The Big Stuff: Evolution and Ecology."
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4.6 course rating
45 ratings
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.