Building and Pitching Marketing Campaigns in Tech Industries
Master tech marketing campaign development, from strategy to execution. Learn forecasting and executive pitching.
Master tech marketing campaign development, from strategy to execution. Learn forecasting and executive pitching.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Marketing Strategy for Engineers and Technologists Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
Instructors:
English
Tiếng Việt
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What you'll learn
Develop comprehensive tech marketing campaign strategies
Master revenue forecasting and ROI analysis
Create compelling executive presentations and pitches
Implement effective branding and customer loyalty programs
Manage integrated marketing communications
Skills you'll gain
This course includes:
5.5 Hours PreRecorded video
7 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 6 modules in this course
This comprehensive course focuses on building and executing marketing campaigns specifically for technology industries. Students learn essential skills from initial strategy development through execution, including sales team management, public relations, pricing strategies, and ROI analysis. The curriculum covers key areas like revenue forecasting, executive pitching, supply chain management, and building customer loyalty. Through practical assignments and case studies, participants develop expertise in creating and implementing successful tech marketing campaigns.
Analog Media, Digital/Analog Media Integration
Module 1 · 4 Hours to complete
Profitability Factors
Module 2 · 3 Hours to complete
Communicating with Executives, Pitching and Pivots
Module 3 · 1 Hours to complete
Company Operations
Module 4 · 3 Hours to complete
Sustaining Innovation and Building Creative Assets
Module 5 · 2 Hours to complete
Customer-Focus
Module 6 · 4 Hours to complete
Fee Structure
Instructor
Teaching Assistant Professor
John Svoboda is a Teaching Assistant Professor at the University of Colorado Boulder, where he brings over 25 years of entrepreneurial and industry experience to his teaching. His diverse background spans consumer electronics, telecommunications, and commercial construction, having founded or played principal roles in four technology-driven startups based in Colorado. John holds an MS in Telecommunications from the University of Colorado, an MBA with concentrations in Finance and Entrepreneurship from UCLA's Anderson School, and a BA in Architecture from UC Berkeley.In his role at CU Boulder, Professor Svoboda teaches courses such as "Building and Pitching Marketing Campaigns in Tech Industries," "Digital Media and Strategic Planning in Technology Markets," and "Market Research and Analysis for Tech Industries." His courses are designed to equip students with the skills necessary to navigate the tech landscape effectively, focusing on practical applications of marketing strategies and market analysis. In addition to his academic work, John is currently a principal at a private technology development and commercialization firm, where he continues to apply his expertise in business development and strategic partnerships. Through his innovative teaching methods and real-world insights, John Svoboda is dedicated to preparing the next generation of leaders in the technology sector.
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