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Building and Pitching Marketing Campaigns in Tech Industries
Master tech marketing campaign development, from strategy to execution. Learn forecasting and executive pitching.
Course Cost
Free course
Beginner
Skill Level
17 Hours
Self-paced lessons
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Marketing Strategy for Engineers and Technologists Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
English
What you'll learn
Develop comprehensive tech marketing campaign strategies
Master revenue forecasting and ROI analysis
Create compelling executive presentations and pitches
Implement effective branding and customer loyalty programs
Manage integrated marketing communications
Skills you'll gain
This course includes:
5.5 Hours PreRecorded video
7 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 6 modules in this course
This comprehensive course focuses on building and executing marketing campaigns specifically for technology industries. Students learn essential skills from initial strategy development through execution, including sales team management, public relations, pricing strategies, and ROI analysis. The curriculum covers key areas like revenue forecasting, executive pitching, supply chain management, and building customer loyalty. Through practical assignments and case studies, participants develop expertise in creating and implementing successful tech marketing campaigns.
Analog Media, Digital/Analog Media Integration
Module 1 · 4 Hours to complete
Profitability Factors
Module 2 · 3 Hours to complete
Communicating with Executives, Pitching and Pivots
Module 3 · 1 Hours to complete
Company Operations
Module 4 · 3 Hours to complete
Sustaining Innovation and Building Creative Assets
Module 5 · 2 Hours to complete
Customer-Focus
Module 6 · 4 Hours to complete
Fee Structure
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
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Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.